Marketing & Growth Coordinator (Part-Time)

Company Description

Ever Lasting Fabric is a modern bedding and décor brand known for combining quality, style, and comfort, with thousands of 5-star reviews and features in major publications such as The Cut. Founded in 2021, the company focuses on ethically sourced, handmade products using sustainable colored spun technologies and small-scale operations. Its premier fabrics are designed to last, with no pilling, shrinkage, or color bleeding, appealing to discerning customers and public figures alike. Ever Lasting Fabric emphasizes craftsmanship, cute and contemporary designs, and humane practices, offering thoughtfully made essentials for everyday living.

Role Overview

We are looking for a commercially minded and organized Marketing & Growth Lead to oversee and coordinate our marketing activities across multiple channels.

This person will be responsible for translating company objectives into actionable marketing strategies, managing the annual marketing calendar, coordinating campaigns, and ensuring that our marketing efforts contribute to measurable business growth.

The role will connect our creative, content, SEO, social media, paid advertising, and influencer/PR functions under one coordinated marketing strategy.

This is a hands-on leadership and coordination position suited to someone who can think strategically while remaining involved in execution, project management, and performance analysis.

Key Responsibilities

1. Marketing Strategy & Growth Planning

• Develop and maintain the annual marketing strategy and campaign calendar.
• Translate company revenue and growth objectives into marketing priorities.
• Identify opportunities to increase website traffic, customer acquisition, conversion, and revenue.
• Coordinate seasonal campaigns, product launches, promotions, and brand initiatives.
• Ensure marketing activities are aligned with broader company objectives.

1. Campaign Management & Marketing Operations

• Coordinate campaign planning, timelines, deliverables, and execution.
• Manage collaboration between graphic design, content, SEO, social media, paid advertising, and influencer/PR.
• Establish clear briefs, deadlines, and responsibilities for campaign deliverables.
• Ensure campaigns are executed consistently and on schedule.
• Identify workflow bottlenecks and recommend improvements.

1. Marketing Performance & Growth Analytics

• Monitor marketing KPIs, including:
• Website traffic and organic growth.
• Customer acquisition and conversion rates.
• Revenue generated by marketing campaigns.
• Paid advertising ROAS and acquisition costs.
• Social media and content performance.
• Email and campaign engagement.
• Work closely with the Commerce/Data function to obtain performance insights and identify growth opportunities.
• Prepare regular marketing performance reports with actionable recommendations.
• Use data to assess campaign effectiveness and recommend budget allocation.

1. Team Coordination & Accountability

• Coordinate priorities and deliverables across the Marketing & Growth team.
• Establish clear ownership, deadlines, and performance expectations.
• Facilitate regular marketing meetings and campaign reviews.
• Ensure individual contributors understand campaign priorities and objectives.
• Work with functional specialists rather than unnecessarily duplicating their technical responsibilities.

1. Cross-Functional Collaboration

• Collaborate with Digital Commerce on product launches, merchandising priorities, website promotions, and conversion improvements.
• Work with the Data/Analytics function on forecasting, reporting, and performance dashboards.
• Coordinate with Operations and Customer Experience to align campaigns with inventory, fulfillment, and customer experience capabilities.
• Work with the Founder on strategic direction, brand positioning, and growth priorities.

Job Type: Part-time

Experience:

• Influencer Marketing: 1 year (Preferred)
• Business Development: 1 year (Preferred)
• Public relations: 1 year (Preferred)
• Digital marketing: 2 years (Preferred)

Work Location: Remote