Marketing Executive

Marketing Executive

Location : Dubai, UAE

Type: Full Time, Permanent

Experience: 5+ years

About Lal Capital

Lal and Sons Holding Limited (Lal Capital) is a privately owned family investment office with an international presence across the United Kingdom, the United Arab Emirates and Singapore. Our purpose is to build enduring value across generations. The family office owns and grows businesses in five sectors: medical, finance, hospitality, legal and real estate. Each has its own customers, brand and goals.

The role

We are looking for a hands-on Marketing Executive to own marketing for the group and every business within it. You will set the strategy, produce what you can in-house, and coordinate outsourced web, design and video partners and freelancers for the rest. Either way, you own the result: the brief, the quality, the deadline and the budget. AI tools will help you work faster without lowering the standard.

You will be the single marketing owner across the portfolio. Each business speaks to a different audience (patients, investors, guests, clients and tenants), and you will tailor the message to each while keeping the family office's reputation consistent and premium. If you like owning your work from first idea to final result, this role is for you.

What you will own:

Marketing strategy across the portfolio

• Build and run annual and quarterly marketing plans for each business: medical ,finance, hospitality, legal and real estate.
• Turn each business's commercial priorities into campaigns with clear targets, budgets and timelines.
• Keep one marketing calendar for the group and all businesses, planned a month ahead.
• Hold the brand guidelines for Lal Capital and each business, and make sure every touchpoint meets them.

Website maintenance and development

• Own the group website and each business's website: updates, new pages, landingpages, forms and content.
• Keep every site fast, secure, mobile-friendly and search-optimised (SEO, GoogleBusiness Profiles, analytics).
• Coordinate outsourced web developers and agencies: write the brief, agree scope,cost and timeline, review the work and sign it off before launch.
• Look after domains, hosting and plug-ins with the support of your web partner

Graphic design

• Create everyday assets yourself in Canva or similar: social posts, simple ads andpresentations.
• Coordinate freelance and outsourced designers for larger pieces: brochures,company profiles, signage, campaign visuals and event materials.
• Brief freelancers clearly, review their work against the brand guidelines, and approveit or send it back for changes.
• Build and maintain a template library and an organised asset library so each brandstays consistent and quick to produce.

Video production and editing

• Run the social channels for the group and each business (Instagram, LinkedIn, TikTok,Facebook and YouTube as relevant).
• Plan, launch and optimise paid campaigns on Meta, Google and LinkedIn within agreedbudgets.
• Run email and WhatsApp campaigns, lead capture and CRM follow-up.
• Manage influencer, PR and partnership activity where it supports the business.

AI tools

• Track results for each business: reach, engagement, website traffic, leads, cost perlead, bookings and enquiries.
• Report monthly to the family office leadership with clear recommendations on whereto invest next.
• Manage the marketing budget and any freelancers, agencies or suppliers against it.

What you bring:

• 5+ years of marketing experience, including planning and running marketing strategyfor several businesses or brands at once.
• Bachelor's degree in Marketing, Communications, Business or a related field.
• A portfolio of campaigns, websites, design and video work you have delivered, eitheryourself or through freelancers and agencies.
• Proven experience briefing and managing freelancers, agencies or outsourcedproviders, on time and on budget.
• Working knowledge of websites (WordPress, Webflow or similar), design (Canva;Adobe a plus) and video editing (CapCut or similar), enough to brief specialists andjudge their work. Deep technical skills are not required.
• Confident with Meta Ads Manager, Google Ads and Google Analytics 4.
• Daily, practical use of AI tools in your marketing work.
• Awareness of the extra care needed when marketing regulated sectors such ashealthcare, financial services and legal.
• A commercial mindset: you measure success in leads, bookings and revenue, not likes.
• Real ownership: you take a task from idea to live, follow it through and fix what isn'tworking without being asked.
• Clear written and spoken English; Arabic is an advantage.
• UAE or GCC market experience is preferred.

Nice to have:

• Experience in a family office, holding company, multi-brand group or agency.
• A background in any of our sectors: healthcare, finance, hospitality, legal or realestate.
• Photography skills and your own kit.
• No-code automation skills (Zapier, Make or similar).

What we offer:

• Full ownership of marketing for a family office and its businesses across threecountries.
• Direct access to the family office leadership and fast decisions.
• A competitive salary and benefits package, including UAE employment visa and medical insurance.

How to apply:

Send your CV and portfolio (website, design and video samples)

Apply directly through Indeed by clicking the “Apply now” button. Please make sure your CV is up to date and attached to your application.

Candidates already based in the UAE are preferred.

Pay: AED5,000.00 - AED7,000.00 per month

Work Location: In person