Marketing Executive

Job Summary

We are looking for a creative, energetic, and results-driven Marketing Executive to support the marketing and promotional activities of our kids indoor play area and events business.

The Marketing Executive will be responsible for developing and implementing marketing activities that increase venue awareness, customer visits, birthday party bookings, school bookings, events, and overall revenue . The role requires someone who is comfortable working in a fast-paced entertainment environment and can coordinate both digital and on-ground marketing activities .

Key Responsibility:

1. Marketing & Promotions

• Develop and implement marketing campaigns to promote the indoor play area, birthday parties, events, packages, and special offers.
• Support monthly and seasonal marketing campaigns based on business requirements.
• Create promotional ideas to increase customer visits and bookings during weekdays, weekends, holidays, and special occasions.
• Monitor competitor activities, market trends, pricing, and promotional offers.
• Assist in preparing marketing plans, calendars, and campaign schedules.

1. Social Media & Digital Marketing

• Manage and maintain the company's social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Prepare content calendars and coordinate with designers, photographers, videographers, and external agencies when required.
• Create engaging content highlighting the play area, birthday parties, events, activities, promotions, and customer experiences.
• Monitor social media engagement, inquiries, comments, and messages and coordinate with the relevant team for timely responses.
• Support paid social media and digital advertising campaigns.
• Track campaign performance and prepare basic reports on reach, engagement, leads, and conversions.

1. Events & Birthday Party Marketing

• Promote birthday party packages, private events, school events, corporate events, and seasonal activities.
• Coordinate marketing requirements for upcoming events, including promotional materials, social media content, flyers, banners, and digital campaigns.
• Work closely with the Operations and Events teams to understand upcoming activities and ensure they are properly promoted.
• Support event-day marketing activities, photography/video coverage, customer engagement, and content collection.
• Identify opportunities to increase repeat bookings and customer referrals.

1. School & Corporate Outreach

• Support marketing initiatives targeting schools, nurseries, companies, and community groups.
• Assist in developing partnerships and promotional collaborations with schools, nurseries, family-oriented businesses, hotels, communities, and other relevant organizations.
• Maintain a database of potential corporate and school clients.
• Support outreach activities to generate school trips, group bookings, corporate events, and other business opportunities.

1. Partnerships & Brand Collaborations

• Identify potential partnership and cross-promotion opportunities with relevant businesses and family-oriented brands.
• Coordinate with partners for joint promotions, campaigns, giveaways, and events.
• Assist in negotiating and coordinating marketing collaborations as directed by management.

1. Marketing Materials

• Coordinate the preparation of flyers, posters, banners, brochures, digital advertisements, vouchers, and other promotional materials.
• Ensure all marketing materials follow the company's branding guidelines.
• Coordinate with graphic designers and suppliers for timely delivery of marketing materials.

1. Customer & Market Insights

• Monitor customer feedback, reviews, social media comments, and general market response.
• Identify customer preferences and opportunities for new promotions or activities.
• Conduct basic market research and competitor monitoring.
• Provide recommendations to management based on campaign results and customer feedback.

1. Reporting & Administration

• Maintain a marketing activity calendar and campaign tracker.
• Prepare weekly/monthly marketing performance reports.
• Track leads, bookings, campaign results, and promotional performance where applicable.
• Maintain records of marketing expenses, suppliers, promotional materials, and partnerships.
• Ensure marketing activities are completed within approved budgets and timelines.

Key Performance Indicators (KPIs)

• Increase in birthday party and event bookings
• Increase in school and corporate bookings
• Social media reach, engagement, and follower growth
• Marketing-generated leads and conversions
• Campaign performance and return on marketing spend
• Customer acquisition and repeat visits
• Successful partnerships and promotional collaborations
• Timely execution of marketing campaigns and events

Requirements

• Bachelor's degree or diploma in Marketing, Business, Communications, or a related field.
• 2–3 years of marketing experience , preferably in events, entertainment, hospitality, family entertainment, retail, or a similar customer-focused industry.
• Experience managing social media platforms and digital marketing campaigns.
• Strong communication and coordination skills.
• Creative mindset with the ability to develop engaging promotional ideas.
• Good knowledge of Canva or similar content/design tools is an advantage.
• Basic knowledge of Meta Ads, TikTok, Google Ads, or other digital advertising platforms is an advantage.
• Strong organizational and time-management skills.
• Ability to work independently and coordinate with multiple departments.
• Willingness to work during weekends, public holidays, and events when required.
• UAE experience is preferred.

Personal Attributes

• Creative and proactive
• Energetic and customer-focused
• Strong communication and interpersonal skills
• Organized and detail-oriented
• Results-oriented
• Comfortable working in a fast-paced events environment
• Able to manage multiple campaigns and deadlines
• Passionate about family entertainment, events, and customer experience

Working Conditions

The position is primarily based at the kids indoor play area but may require attendance at events, promotional activities, school visits, exhibitions, community activities, and off-site marketing campaigns .

The Marketing Executive may be required to work weekends, public holidays, and extended hours during major events or campaigns , subject to the company's operational requirements and applicable employment terms.

Pay: AED5,500.00 - AED7,500.00 per month

Work Location: In person