Marketing Director
# Marketing Director **Toews Asset Management** · New York, NY 10003 · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role About Toews Toews Asset Management is a boutique asset management firm with more than 30 years of experience helping financial advisors address pressing portfolio challenges through innovative risk mitigation strategies. The Opportunity We are seeking a hands-on Director of Marketing to lead the planning and execution of our marketing programs, strengthen support for our Sales team, and coordinate the people, content, and systems that keep campaigns moving. We are looking for someone who can shape how the Toews story is told, develop compelling campaign ideas, and turn complex investment products into engaging content for financial advisors and institutions. This role combines marketing strategy with practical execution in a lean, collaborative organization. The successful candidate will be comfortable managing multiple projects, working closely with leadership and Compliance, and using data and technology to improve results. The candidate will bring original ideas, strong writing skills, and sound visual judgment to help strengthen our brand and grow the business. Key responsibilities - Develop and execute original campaign concepts and plan multi-channel campaigns, including email programs, webinar promotions, social content, and product-related communications, connecting each campaign with a specific audience, message or business objective. - Write, edit and oversee the development and maintenance of sales presentations, advisor-facing collateral, whitepapers, articles, and other marketing materials in coordination with investment and Sales teams. Translate investment expertise into compelling stories, useful education, and persuasive and accurate communications. - Maintain and update creative direction for design, video, and digital content. Develop clear briefs and guide internal colleagues and external creative partners to produce distinctive, consistent work. - Plan and lead in-person marketing events, including major events at the New York Stock Exchange (NYSE), industry conferences, advisor meetings, and partner events. Own event strategy, themes, budgets, venues, invitations, vendors, logistics, programming, attendee experience, coordination with executives and Sales, and post-event follow-up. - Develop engaging topics and formats for webinars, quarterly broadcasts, and continuing-education programs, including promotion, presentation support, technology setup, compliance review, and follow-up communications. - Set editorial priorities and manage marketing calendars, campaign timelines, assignments, external creative support, and day-to-day execution with marketing colleagues. - Partner with Compliance early in content and campaign development for review and approval of advertising, website updates, presentations, and public communications. - Use tools such as HubSpot, Salesforce, website analytics, and campaign reporting to test messages and creative approaches, assess engagement and qualified lead generation, and identify opportunities for improvement. - Lead the content strategy and creative development of the website copy and content updates, press releases, videos, and social media publishing while maintaining a clear Toews voice. - Partner with Sales to understand advisor needs, strengthen sales conversations, and develop communications that support existing relationships. Work with Operations and Technology to ensure effective lead-management workflows, marketing data quality, reporting, and appropriate use of automation and AI tools. Qualifications - 5+ years of relevant marketing experience, including developing campaign ideas, creating content, shaping messaging, and executing campaigns; prior team or vendor management experience strongly preferred. - Experience in asset management, investment products, financial services, or another regulated industry strongly preferred. - Excellent writing, editing, presentation, and storytelling skills, with the ability to make complex investment products clear and engaging. Strong project management skills and close attention to accuracy and deadlines. - Strong creative judgment and the ability to guide design work. Please provide samples of campaigns, writing, or other content, describing your contribution and the intended audience and results. - Working knowledge of CRM and marketing platforms; HubSpot and Salesforce experience are particularly valuable. - Ability to collaborate with Sales, investment professionals, executives, vendors, and Compliance reviewers. - Comfortable using AI, analytics, modern digital tools, and automation to improve marketing operations. - Bachelor's degree in marketing, business, communications, finance, or a related field, or equivalent professional experience. FLSA Status: Exempt Compensation & Benefits Location: New York City metropolitan area. Hybrid schedule requiring three days per week in the office and two days working remotely. Travel and on-site leadership for major in-person events, including events in New York City, will be required (approximately 10-15% travel). Annual base salary: $110,000-$150,000, commensurate with experience and qualifications. In addition to base salary, this position is eligible for a discretionary annual performance bonus, subject to company policies and individual and firm performance. Benefits include health coverage, retirement benefits, paid time off, and business travel reimbursement, subject to the firm’s applicable plans and policies. Equal opportunity Pay: $110,000.00 - $150,000.00 per year Benefits: - 401(k) - Dental insurance - Flexible spending account - Health insurance - Health savings account - Paid time off - Retirement plan - Tuition reimbursement - Vision insurance Work Location: Hybrid remote in New York, NY 10003
Наблюдалась 2026-10-20, впервые 2026-10-15, источник — Indeed.