Marketing Director
# Marketing Director **Media Nexus** · Vaughan, ON · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role About the Opportunity We are seeking an ambitious, experienced, and results-driven Head of Marketing & Growth to work directly alongside the CEO of a growing portfolio of businesses spanning biotechnology, healthcare, automotive, and financial services. This is a unique opportunity for a marketing professional who wants to take ownership of marketing strategy, execution, and growth across multiple brands. We are not looking for someone who simply manages social media, coordinates agencies, or waits for instructions. We are looking for a marketing leader who knows what needs to be done, takes initiative, and makes it happen. You will be the CEO's right hand for all things marketing, responsible for developing strategies, launching campaigns, managing marketing resources, analyzing performance, and identifying new opportunities to drive revenue. You should be equally comfortable developing a high-level growth strategy and getting hands-on inside Google Ads, Meta Ads, TikTok Ads, email marketing platforms, and WooCommerce. Key Responsibilities1. Marketing Strategy & Business Growth - Take ownership of marketing strategy and execution across multiple businesses and brands. - Develop comprehensive marketing plans focused on customer acquisition, revenue growth, and brand development. - Identify new growth opportunities, marketing channels, and customer acquisition strategies. - Establish marketing budgets, performance targets, and measurable KPIs. - Build and execute monthly and quarterly marketing roadmaps. - Work directly with the CEO to translate business objectives into actionable marketing initiatives. - Continuously evaluate performance and proactively recommend improvements. 2. Paid Advertising & Performance Marketing Must have hands-on experience managing and scaling paid advertising campaigns. - Google Ads: Search, Shopping, Performance Max, Display, YouTube, and remarketing. - Meta Ads: Facebook and Instagram advertising, audience targeting, retargeting, and conversion optimization. - TikTok Ads: Campaign development, creative testing, audience targeting, and scaling. - Develop, launch, manage, and optimize paid advertising campaigns. - Monitor advertising performance, including ROAS, CAC, CPA, CTR, and conversion rates. - Manage campaign budgets and strategically allocate spending toward high-performing channels. - Implement A/B testing for advertisements, landing pages, audiences, and creative assets. - Ensure accurate conversion tracking, attribution, and analytics. - Identify opportunities to scale profitable campaigns while maintaining sustainable acquisition costs. - Understand platform advertising policies and applicable industry-specific marketing restrictions. 3. Ecommerce & Conversion Optimization - Oversee ecommerce marketing strategies, with a strong emphasis on WooCommerce and WordPress . - Optimize product pages, landing pages, sales funnels, and checkout experiences. - Develop strategies to increase conversion rates, average order value, and customer lifetime value. - Implement upselling, cross-selling, customer retention, and remarketing initiatives. - Work with developers and designers to improve website performance and user experience. - Analyze customer behavior and identify opportunities to improve ecommerce revenue. - Coordinate promotions, product launches, and seasonal campaigns. 4. Email Marketing, CRM & Customer Retention - Develop and manage email marketing campaigns, automations, and customer lifecycle strategies. - Build welcome sequences, abandoned cart recovery, post-purchase follow-ups, and customer reactivation campaigns. - Segment customer databases to deliver targeted and personalized marketing. - Optimize email deliverability, open rates, click-through rates, and revenue attribution. - Manage email marketing platforms such as Klaviyo, Mailchimp, or similar solutions. - Develop strategies to increase repeat purchases and customer lifetime value. - Ensure marketing communications comply with applicable privacy and anti-spam regulations. 5. Brand, Content & Creative Direction - Oversee brand positioning, messaging, and marketing consistency across all businesses. - Develop content strategies for social media, websites, email, advertising, and other digital channels. - Direct designers, content creators, videographers, and external agencies. - Identify creative concepts and marketing trends that can generate engagement and conversions. - Coordinate influencer, affiliate, and partnership marketing initiatives. - Ensure marketing campaigns are launched on schedule and meet quality standards. 6. Team Leadership & Execution - Serve as the primary marketing lead across the entire business portfolio. - Coordinate internal marketing staff, freelancers, developers, and external agencies. - Delegate responsibilities, establish deadlines, and ensure deliverables are completed. - Build efficient workflows, marketing calendars, and project management systems. - Hold team members and service providers accountable for results. - Proactively resolve bottlenecks without requiring constant intervention from the CEO. - Help recruit and develop additional marketing talent as the businesses scale. 7. Analytics, Reporting & Accountability - Establish clear marketing performance dashboards for each business. - Track campaign performance, advertising spend, lead generation, conversions, and revenue. - Provide concise weekly performance reports and actionable recommendations. - Identify underperforming campaigns and implement corrective strategies. - Make data-driven decisions rather than relying on assumptions. - Take ownership of marketing results and continuously seek opportunities for improvement. Qualifications & Experience Required: - 5+ years of experience in digital marketing, performance marketing, ecommerce, or growth leadership. - Proven experience independently managing and scaling paid advertising campaigns. - Strong hands-on knowledge of Google Ads, Meta Ads, and TikTok Ads. - Demonstrated experience with email marketing, CRM, and marketing automation. - Strong working knowledge of WooCommerce, WordPress, and ecommerce operations. - Experience managing meaningful advertising budgets and optimizing for profitability. - Solid understanding of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution. - Experience developing and executing marketing strategies from concept to launch. - Strong analytical, organizational, and project management abilities. - Experience managing creative teams, freelancers, agencies, or marketing personnel. - Excellent communication skills and the ability to work directly with senior leadership. Preferred: - Experience scaling direct-to-consumer ecommerce brands. - Experience managing marketing across multiple brands or business units. - Background in healthcare, biotechnology, automotive, financial services, or other competitive industries. - Knowledge of SEO, affiliate marketing, influencer marketing, and conversion rate optimization. - Experience with AI-powered marketing tools, automation, and workflow optimization. - Previous experience as a Head of Marketing, Growth Director, Marketing Director, or similar leadership role. Who We're Looking For A Self-Starter You don't wait to be told what to do. You identify opportunities, develop a plan, and take action. An Owner, Not Just an Employee You take responsibility for marketing performance, deadlines, and results. When something isn't working, you proactively find a solution. A Strategic Thinker Who Can Execute You can develop a marketing strategy, but you're also capable of logging into an advertising platform and building, optimizing, or troubleshooting campaigns yourself. Data-Driven and Results-Oriented You understand that marketing success is measured by growth, customer acquisition, profitability, and measurable business outcomes. Independent and Accountable You thrive in an environment where you are trusted to make decisions, manage your responsibilities, and deliver without being micromanaged. Entrepreneurial and Ambitious You enjoy working in a fast-paced environment, building brands, experimenting with new ideas, and helping businesses scale. What We Offer - The opportunity to work directly with the Founder & CEO across multiple growing businesses. - Significant ownership and autonomy over marketing strategy and execution. - Exposure to several industries, business models, and growth opportunities. - The ability to build and lead a centralized marketing team. - A results-driven environment that values initiative, creativity, and execution. - Competitive compensation based on experience and demonstrated capabilities. - Performance-based incentives tied to clearly defined growth objectives. - Long-term career advancement opportunities, including a potential path to Chief Marketing Officer. Career Growth — CMO Track We are looking for someone who can grow with our organization. As our portfolio of businesses expands, this role has the potential to evolve into a Group Chief Marketing Officer (CMO) position, overseeing marketing strategy, budgets, teams, and performance across all business units. We want someone who is interested in building something meaningful, taking ownership, and contributing directly to the long-term success of our businesses. How to Apply Please submit your resume along with a brief introduction highlighting your experience managing and scaling digital marketing campaigns. To be considered, please answer the following questions: - What is the largest monthly advertising budget you have personally managed across Google, Meta, or TikTok Ads? - Can you provide an example of a business or ecommerce brand you helped scale, including measurable results? - What is your experience with WooCommerce, email automation, and conversion rate optimization? - If you were responsible for marketing four different businesses, how would you prioritize opportunities, allocate budgets, and structure execution? - Are you comfortable independently developing and executing marketing strategies without day-to-day supervision? We value proven results, initiative, ownership, and execution over titles and credentials. Pay: $50,000.00-$80,000.00 per year Work Location: Hybrid remote in Vaughan, ON (Peel District)
Наблюдалась 2026-10-17, впервые 2026-10-17, источник — Indeed.