Marketing Director
- Develop and lead the overall marketing strategy aligned with company goals and market dynamics.
- Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.
- Lead brand innovation and repositioning efforts when necessary.
- Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.
- Ensure effective cross-channel marketing coordination (digital, social, traditional, and experiential).
- Direct market research initiatives to understand customer needs, market trends, and competitive positioning.
- Use insights and data analytics to inform strategy, product development, and go-to-market plans.
- Build, lead, and mentor a high-performing marketing team.
- Set performance objectives and guide career development of team members.
- Develop and manage the marketing department budget.
- Allocate resources effectively to maximize ROI on campaigns and initiatives.
- Ensure data-driven decision-making and effective marketing measurement.
- Serve as the company’s brand ambassador at public events, media appearances, and industry forums.
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