Marketing Coordinator/HR MANAGER

Job Overview We are seeking a dynamic and detail-oriented Marketing Coordinator AND HR Manager to join our team. The ideal candidate will be responsible for supporting the marketing department in executing various marketing strategies and campaigns. This role requires a blend of creativity and analytical skills, as you will be involved in multichannel marketing efforts, including digital and print advertising. You will collaborate with cross-functional teams to enhance brand awareness, drive customer engagement, and support overall business objectives.

Duties

• Assist in the development and execution of marketing campaigns across various channels, including social media, email, and e-commerce platforms.
• Conduct research to identify market trends and consumer preferences to inform marketing strategies.
• Manage content creation for digital platforms, including website updates via WordPress, blog posts, and social media content.
• Utilize SEO best practices to optimize website content and improve search engine rankings.
• Analyze campaign performance using tools such as Google Analytics to measure effectiveness and ROI.
• Coordinate advertising sales efforts and assist in budgeting for marketing initiatives.
• Create engaging copy for various marketing materials, including email newsletters, advertisements, and promotional content.
• Support B2B marketing efforts by developing targeted campaigns aimed at business clients.
• Collaborate with product management teams to ensure alignment between product offerings and marketing strategies.
• Leverage marketing automation tools to streamline campaign execution and reporting.

Qualifications

• Proven experience in digital marketing, content marketing, or a related field.
• Proficiency in Adobe Creative Suite for designing promotional materials.
• Familiarity with performance marketing techniques and analytics tools.
• Strong understanding of multichannel marketing strategies, including social media marketing (Facebook Advertising) and email marketing.
• Knowledge of HTML is a plus for website management tasks.
• Excellent research skills with the ability to analyze data effectively.
• Strong copywriting skills with attention to detail in written communication.
• Experience with Google AdWords is preferred for managing paid advertising campaigns.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• A proactive attitude with strong organizational skills is essential. Join us as we strive to create impactful marketing initiatives that resonate with our audience!

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Work Location: In person