Marketing & Content Strategist

Mumbai

Experience

3 to 4 years

Employment time

Full-Time

Who We Are

Arham Labs delivers cohesive digital transformation solutions to enable growth of digital businesses through services like planning & strategy, product identity & UX/UI design, software development and BI & analytics. With a multidisciplinary team of strategists, designers, engineers, data scientists and marketers we provide growth services across your product building lifecycle.

We’re looking for someone who can deeply understand a brand, and can translate this understanding into strong brand communication, and formulate cohesive marketing campaigns where this brand communication will be used to engage with audiences.

Responsibilities

1. Set specific marketing goals and duly represent them for internal and external buy-in
2. Design and implement marketing strategies aligned with business targets and duly represent them for internal and external buy-in
3. Ensure brand consistency through all marketing channels to enable building brand loyalty and identifying ways to improve customer retention.
4. Work closely with internal and external teams to ensure brand consistency in execution of brand communication and marketing campaigns.
5. Plan content requirements and create content strategy deliverables across a project life cycle
6. Developing clear and engaging content across required touchpoints that is consistent with the company's brand image and addresses both business goals and consumer needs.
7. Creating, adjusting, and managing the marketing and editorial calendar
8. Plan and execute marketing campaigns
9. Establish a strong, long-term web presence
10. Research and analyze market trends, competitors, and internal and external opportunities.
11. Analyze sales and marketing metrics, and create consumable reports, presentations etc. for further decision-making.

Requirements

1. 3-4 years of proven work experience in strategy and execution responsibilities across Marketing & Content
2. Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
3. An understanding of digital marketing including SEO, SEM, Social Paid/Organic), Google Analytics, with the ability to manage digital agency performance
4. Strong understanding of brand communication and content creation
5. Understanding of web design
6. Excellent communication skills (verbal and written)
7. Strong analytical skills
8. Marketing automation experience is a definite plus