Marketing Communication Manager - Asia Pacific

Key Accountabilities

- Develop and maintain the regional marketing communications plan in collaboration with the RAP management team, based on the RAP business strategy, priorities and budget. - Translate the plan into an annual portfolio of effective marketing campaigns at region and country levels. - Work with country teams and regional functions throughout the full campaign cycle: preparation, execution, follow-up and review. - Define campaign objectives, target audiences, responsibilities, timelines, channels, budgets and success measures before implementation. - Coordinate relevant messaging, content, graphics and promotional materials. Support country teams with local execution and appropriate localization. - Align the regional realization of global marketing campaigns with Global Segment Marketers and Marketing Services, adapting activities to RAP business requirements. - Ensure consistent positioning and the application of Omya’s corporate identity, marketing governance and brand guidelines across regional and local activities. - Coordinate event planning with regional and country teams. Ensure campaign setup, lead capture, cost tracking and measurement of campaign performance and lead effectiveness. - Review results with country teams, RAP Sales and regional management. Translate findings into corrective actions and improvements for future campaigns. - Support the review and continuous improvement of RAP country webpages and regional digital touchpoints to ensure relevant, aligned and consistent messaging. - Develop and maintain a network of colleagues across RAP to contribute to marketing communications activities. Manage agencies and other external service providers and ensure delivery within the agreed scope, quality, timeline and budget..

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Solid line(s) to

Head of Marketing Services

Dotted line(s) to

President Asia Pacific Omya Specialty Materials

Number of direct reports

n/a

Number of total reports

n/a

Number of dotted line(s) reports

n/a

Performance Measures

- Approved regional Marketing Communications Plan aligned with RAP business strategy, priorities and budget. - Agreed campaigns delivered within scope, timeline and approved budget. - Campaign objectives and KPIs defined before implementation. - Campaign performance and lead effectiveness measured and reported in Salesforce, including ROI, lead generation, lead processing, opportunities and actual costs. - Regular reporting with RAP management, Sales, country teams and relevant global stakeholders (e.g. segment).

Other requirements

- Excellent oral and written command of a local language and English - Good oral and written command of an additional language is beneficial - Up-to 33% travel mostly within Asia Pacific region

Internal contacts

- Sales and key account teams, inside sales representatives in Asia Pacific countries - Distribution and product management team - Local technical teams - Global marketing segment teams - Global marketing services team - Global / regional sustainability teams

External contacts

- Customers, prospects, principals and other business partners. - Marketing agencies, event organizers, publishers, industry associations.

Education

- University degree in Marketing, Communications or other relevant field. - Further education or certification in digital marketing is beneficial

Experience

- Minimum 4 - 6 years of experience in: - Marketing communications, preferably in an international B2B environment. - Planning, executing and evaluating integrated campaigns across digital and physical channels. - Collaborating with local teams, Sales, business management and global marketing stakeholders. - Managing campaign effectiveness and leads in CRM, ideally Salesforce.

Knowledge and skills

- Strong marketing communications and planning skills. - Ability to translate business priorities into campaign objectives, actions and measurable outcomes. - Sound understanding of integrated campaigns, events, content, digital channels and sales enablement.