Marketing, Brand, and Communication Manager

JOB PURPOSE

Provide strategic ownership of the DDFTC brand, marketing and communications direction. Translate the Board-approved tournament strategy into integrated plans, lead appointed social/content and PR agencies, and ensure consistent messaging, effective campaigns and measurable results across all tournament channels.

KEY DUTIES

Marketing strategy and brand management:

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Translate the Board-approved strategy into an integrated annual marketing, communications and content plan, with defined priorities, budgets and performance measures.

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Maintain the tournament's brand positioning, tone of voice and visual standards across marketing materials, digital platforms and event communications.

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Lead campaign planning across paid, owned and earned channels, aligning audience engagement, ticketing, tournament milestones and commercial priorities.

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Present marketing plans, campaign results, brand risks and recommendations to the Tournament Operations Director.

Agency management and campaign delivery:

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Lead appointed social/content, PR and specialist agencies through clear briefs, schedules, deliverables, quality standards and regular performance reviews.

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Oversee the production and release of campaign assets, social media content, press materials and digital communications, ensuring accuracy and brand consistency.

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Manage media relations and PR activity through the appointed agency, including announcements, interview coordination and responses to sensitive issues.

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Monitor campaign reach, engagement, media coverage and channel performance; use insights to improve effectiveness and reporting.

Stakeholder coordination and team leadership:

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Work with Commercial & Partnerships to align sponsor recognition, partner messaging and campaign content with contractual commitments.

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Coordinate with Venue & Site Operations, Tournament Operations, Broadcast and event production teams to ensure communications reflect confirmed event plans.

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Lead and develop two direct reports, set clear objectives, assign responsibilities and review delivery across digital, content, media and communications.

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Manage marketing budgets, agency performance and delivery risks within approved parameters; escalate material issues and recommend corrective action.

DECISION MAKING AUTHORITY & RESPONSIBILITY -

Set day-to-day marketing priorities, approve content schedules and allocate work across the marketing and communications team.

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Approve routine campaign copy, creative outputs and agency deliverables in line with approved brand guidelines, strategy and budgets.

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Direct agencies and coordinate campaign adjustments within approved scope, agreed contracts and delegated authority.

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Accountable for consistent brand execution, timely campaign delivery, agency oversight, accurate performance reporting and the quality of communications.

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Escalate changes to strategic positioning, significant reputational matters, major campaign deviations and commitments exceeding approved budgets or authority.

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Ensure external statements, sensitive media responses and material contractual or financial commitments follow the relevant approval process.

KNOWLEDGE, SKILLS & ABILITIES -

Marketing, communications and brand knowledge

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Integrated marketing planning, brand management, digital and social media, public relations

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Content development, agency management and performance measurement.

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Sports marketing, tennis tournament communications, sponsorship activation, crisis communications and international media engagement.

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Marketing and management skills

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Campaign planning, briefing and evaluating agencies, content and copy review, presentation, budget monitoring, performance reporting and team management.

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Marketing analytics dashboards, social listening tools, media monitoring, paid media optimization and reputation management.