Marketing Associate

About MadGood

MadGood is a modern snacking and confectionery brand focused on building differentiated, indulgent products for

contemporary consumers. As the brand expands across the UAE and GCC, we are looking for a highly

entrepreneurial Marketing Associate to help build the brand, lead social media execution, manage agencies and

marketing partners, and create strong consumer and commercial activation programs.

Role Overview

The Marketing Associate will be a hands-on marketing and brand-building role responsible for driving MadGood's

social media and digital marketing efforts across the UAE and GCC. The role will work closely with creative and

marketing agencies, influencers, e-commerce platforms, distributors and internal teams to develop ideas, briefs,

campaigns and marketing collateral that build the brand and drive commercial growth.

The ideal candidate combines creativity with strong execution and management skills. They should understand

modern social media, have a good working knowledge of Google and Meta performance marketing, understand

basic marketing P&L concepts, and be comfortable taking ownership in a fast-moving entrepreneurial

environment.

Key Responsibilities

1. Social Media & Organic Brand Growth

 Own the day-to-day social media marketing agenda for MadGood across Instagram, TikTok and other

relevant platforms.

 Develop and execute an always-on content calendar aligned with brand positioning, launches, cultural

moments, trends and commercial priorities.

 Stay closely connected with current social media trends, formats, creators, memes, cultural conversations

and emerging content opportunities.

 Identify opportunities to drive organic reach, engagement, community growth and brand awareness.

 Work with creative teams and agencies to develop high-quality social-first content, reels, static creatives,

videos and other formats.

 Track social media performance and continuously recommend improvements based on learnings and

consumer response.

1. Agency & Marketing Partner Management

 Act as a key point of contact for creative, social media, digital, PR, influencer and other marketing agencies.

MadGood | Marketing Associate – UAE & GCC

 Prepare clear and actionable briefs for agency partners covering objectives, target audience, proposition,

deliverables, timelines and expected outcomes.

 Manage agency timelines, deliverables, feedback cycles and quality of execution.

 Lead regular agency meetings and ensure projects move from brief to execution efficiently.

 Challenge agencies constructively and ensure the brand receives strong creative and strategic output.

 Coordinate multiple marketing partners while maintaining consistency in MadGood's brand identity and

communication.

1. Brand Strategy & Campaign Ideas

 Contribute to and develop brand ideas, campaigns and consumer activations for the UAE and GCC markets.

 Translate MadGood's brand positioning and product proposition into relevant local consumer communication.

 Develop campaign concepts around launches, flavours, products, occasions, cultural moments and consumer

trends.

 Bring new ideas proactively rather than relying solely on agency recommendations.

 Research competitors, category trends, consumer behaviour and emerging brands to identify opportunities for

MadGood.

 Support the development of the brand's tone of voice, visual language and overall consumer experience.

1. E-commerce & Retail Marketing Collaborations

 Work directly with e-commerce and quick-commerce platforms to plan and execute marketing campaigns for

MadGood.

 Coordinate with e-commerce partners to secure campaign opportunities, visibility, banners, placements,

content and promotional activations.

 Prepare and deliver marketing collateral to e-commerce partners within agreed timelines and specifications.

 Coordinate campaign briefs, creative requirements, product information and commercial inputs with internal

and external teams.

 Build and close marketing collaborations with e-commerce platforms, retailers and relevant commercial

partners.

 Support distributor-led marketing initiatives and ensure distributors have the required brand assets and

campaign materials.

1. Distributor & Trade Marketing Support

 Work closely with the sales and distribution team to support distributor and retailer marketing requirements.

 Develop marketing collateral and activation ideas for distributor and retail partners.

 Coordinate co-marketing initiatives, launches, sampling, events, retail visibility and other consumer

activations.

 Ensure distributors and retail partners receive accurate and timely marketing assets.

 Support Joint Business Plan marketing initiatives with key commercial partners.

1. Creative Development & Design Coordination

 Work closely with graphic designers, video editors, photographers, agencies and other creative partners.

 Develop clear creative briefs and provide constructive feedback on designs and content.

 Help create marketing collateral including social media creatives, digital banners, product communication,

presentations, retailer assets, POSM and campaign materials.

 Ensure all creative output is consistent with MadGood's brand identity and positioning.

 Have a strong eye for design, visual communication, typography, content quality and brand consistency.

1. Performance Marketing Understanding

 Have a good working understanding of Google and Meta advertising ecosystems and the role of paid media

in brand growth.

MadGood | Marketing Associate – UAE & GCC

 Work with agencies or internal partners to understand campaign objectives, budgets, targeting, creatives and

performance.

 Understand basic metrics such as CPM, CPC, CTR, CPA, ROAS, reach, frequency and conversion.

 Use performance learnings to inform creative and marketing decisions, without being expected to be a hands-

on performance marketing specialist.

 Understand the relationship between organic content, paid media, e-commerce activity and overall brand

growth.

1. Marketing P&L & Budget Management

 Maintain a basic understanding of marketing P&L, campaign budgets, agency fees, media spends, production

costs and partner investments.

 Track planned versus actual marketing spends and flag deviations proactively.

 Support budget allocation and campaign planning with a focus on commercial efficiency.

 Understand the economics and expected outcomes of marketing investments and collaborations.

1. Campaign Execution & Project Management

 Own multiple marketing projects simultaneously and ensure deadlines are met.

 Coordinate internal teams, agencies, designers, vendors, e-commerce platforms and commercial partners.

 Create project timelines, action trackers and follow-up mechanisms to ensure timely execution.

 Ensure campaign assets are approved, finalised and delivered on time.

 Identify execution risks early and proactively resolve bottlenecks.

1. Marketing Reporting & Insights

 Prepare regular reports on social media, campaign, agency and partner activity.

 Track key brand and marketing KPIs and communicate key learnings to management.

 Monitor competitor activity and share relevant market intelligence.

 Use data and consumer response to recommend improvements to content, campaigns and marketing

partnerships.

Required Experience & Qualifications

 2–4 years of relevant experience in marketing, brand management, social media, digital marketing or an

integrated marketing role.

 Strong practical experience managing social media and content marketing activities.

 Experience working with creative/social/digital agencies and managing external marketing partners.

 Good understanding of current social media trends and organic growth strategies.

 Working knowledge of Google and Meta advertising and performance marketing concepts; hands-on

expertise is not mandatory.

 Good understanding of basic marketing budgets, P&L and campaign economics.

 Strong creative sensibility and ability to work effectively with designers and creative teams.

 Experience working with e-commerce, quick-commerce or marketplace companies is highly preferred.

 Strong project and stakeholder management skills.

 Excellent written and spoken English.

 Experience in FMCG, food & beverage, packaged foods, confectionery, snacking or consumer brands is

preferred.

 UAE/GCC market experience is preferred.

Ideal Candidate Profile

 Highly entrepreneurial and enterprising, with a bias toward action and ownership.

MadGood | Marketing Associate – UAE & GCC

 Creative thinker who naturally looks for new ideas, trends, formats and ways to make the brand relevant.

 Strong organiser who can manage agencies, vendors, platforms and multiple projects simultaneously.

 Comfortable operating in a fast-paced start-up environment with limited bureaucracy.

 Confident communicator who can manage external agencies and commercial partners effectively.

 Commercially aware and able to balance brand-building with business objectives.

 Curious, digitally native and constantly aware of what is happening across social platforms and consumer

culture.

 Hands-on individual who is willing to personally drive execution rather than only delegate.

Key Performance Indicators (KPIs)

 Organic social media growth and engagement

 Content output and content quality

 Campaign execution and on-time delivery

 Brand awareness and consumer engagement initiatives

 E-commerce and retail marketing campaign execution

 Marketing collaboration closures with platforms, retailers and distributors

 Agency performance and delivery

 Marketing budget adherence

 Campaign and marketing ROI/efficiency

 Timely delivery of marketing collateral and partner assets

What This Role Offers

This is a high-ownership opportunity to help build MadGood's brand from an early stage across the UAE and

GCC. The successful candidate will have meaningful exposure to brand strategy, social media, creative

development, e-commerce marketing, retail partnerships, agencies and commercial growth, with the opportunity

to shape how the brand is built in the region.

Pay: AED5,000.00 - AED6,000.00 per month

Work Location: In person