Marketing Assistant Manager

We are looking for a versatile marketing professional — someone who understands branding, thinks strategically, and independently delivers exceptional visuals and storytelling content. More than just an executor, you will be a key custodian of our brand identity.

Job Description

Core Purpose

Responsible for the group's brand visual identity, content creation, social media management and marketing execution. You will independently produce high-quality visuals and videos, assist in developing and implementing brand marketing strategies, and enhance the industry influence and visibility of the Chun Hong brand portfolio.

Key Responsibilities

Brand Visuals & Content Creation

• Shoot and professionally edit photos of products, dishes, production processes and factory environments; produce commercial-grade imagery and maintain consistent brand visual standards
• Conceptualise, film and edit culinary videos, product features and brand story clips; skilled in composition, lighting, colour grading and storytelling
• Design and refine menus, product brochures, posters, catalogues and event collaterals; ensure a cohesive, professional brand image
• Maintain an organised brand asset library with categorised photos, videos and templates; update and archive materials for easy team access

Social Media & Content Operations

• Plan and execute monthly/quarterly content calendars across WeChat, Xiaohongshu, Douyin, Instagram and Facebook
• Write bilingual brand copy, product descriptions, articles and video scripts that align with our Nanyang cuisine and food manufacturing brand identity
• Track and analyse performance metrics (reach, engagement, follower growth, conversions); optimise content strategies and audience engagement
• Monitor industry trends and competitor activities; provide insights and recommendations for differentiated content

Brand Strategy & Marketing Execution

• Assist in developing annual branding plans and online/offline campaign strategies; implement initiatives and measure effectiveness
• Liaise and manage relationships with KOLs, media, designers, printers and production partners; brief requirements, manage quotations and review deliverables
• Develop brand storytelling, product positioning and visual guidelines; strengthen the overall brand identity of Chun Hong
• Plan and execute exhibitions, factory open days, product launches and events; capture on-location content and post-event publicity materials

Team Coordination & Others

• Collaborate cross-functionally with production, sales and customer service teams to gather marketing assets and customer insights
• Submit regular marketing performance reports and summaries
• Perform other marketing-related duties as assigned

Requirements

Qualifications

• Education: Bachelor's degree or above in Marketing, Design, Film/TV Production, New Media, Visual Communication or related disciplines
• Experience: 1–5 years in brand marketing, social media or content production; experience in the F&B/food manufacturing industry is highly advantageous
• Language: Excellent written and spoken Chinese; proficient in written English for professional business communication
• Portfolio: Mandatory — please include photography samples, video work and links to any social media accounts managed

Technical Skills

• Photography & Editing: Proficient with DSLR/mirrorless cameras and lighting; skilled in Photoshop / Lightroom for professional retouching
• Video Production: End-to-end production — scripting, filming, editing, colour grading, audio and subtitles; experienced with CapCut, Premiere Pro or Final Cut
• Design: Proficient in Canva; working knowledge of Illustrator/Photoshop; able to produce menus, posters and marketing materials independently
• Copywriting: Strong writing and storytelling skills; able to craft brand narratives, video scripts and marketing articles
• Social Media: Deep understanding of Xiaohongshu, Douyin, WeChat, Instagram and Facebook algorithms, best practices and analytics

Personal Attributes

• Strong Aesthetic Sense: Excellent eye for colour, composition and layout; capable of building a consistent brand visual language
• Strategic Mindset: Understand the "why" behind content — not just execution, but purpose and brand objectives
• Self-Motivated: Proactive, excellent time management, able to work independently and deliver quality work on schedule
• Communication: Clear communicator; able to understand briefs, manage expectations and provide progress updates
• Quick Learner: Adapt rapidly to new products, industry trends and platform changes

⭐ Preferred

Passionate about food and Nanyang cuisine; understands food photography and styling

Basic English subtitling/voiceover skills

Familiarity with AI tools for content creation

Proven track record of growing social media accounts or producing high-performing content

Monthly Salary S$4,000 – S$6,000 (inclusive of basic wage + transport/communication allowances)

Employment Type Full-time

Reports to General Manager / Group Director

Chun Hong Food Industries Pte Ltd is established in 2014, has undergone years of development and currently supplies goods to over 300 restaurants across the island. We also provide contract manufacturing services to numerous food companies.

Our production capabilities include raw food cutting, marination, cooked food processing, high-temperature sterilization, deep-frying, stewing, grilling, braising and more. Our daily processing capacity reaches more than 10 metric tons.

The company upholds the principles of prioritizing quality and delivering superior service. With a team of highly-experienced culinary chef team, professional technical personnel and a robust quality management system, we continuously innovate and offer specialized value-added food processing services to our customers. Our years of experience in food processing have deepened our understanding of food safety and hygiene requirements, raising our standards for professional production. We have also obtained ISO 22000 certification to meet the heightened quality control demands of our customers.