Marketing and Social Media Manager
Marketing & Social Media Manager RICARDO RODRIGUEZ & ASSOCIATES | COLDWELL BANKER REALTY Ricardo Rodriguez & Associates is looking for an exceptional marketer, social media strategist and content creator to help shape the next chapter of our brand. This is not a traditional real estate marketing role. We’re looking for someone who can lead marketing across the organization—from brand strategy, property marketing, advertising, print, events and partnerships to social media, content, email, web and emerging platforms. You understand how all of those channels work together to build a distinctive brand, market exceptional properties, and grow a business. At the same time, you live and breathe social media. You understand what makes people stop scrolling, what turns content into conversation, how audiences are built, and how a distinctive point of view can transform a business into a brand people genuinely want to follow. You can think strategically, develop the plan, analyze what’s working and identify opportunities for growth—but you’re also a creator. You can recognize a great content opportunity, pick up an iPhone and bring it to life. The right person is equal parts marketing leader, strategist, creator and brand builder. Our ambition is bigger than marketing properties. We’re building a recognizable New England real estate and lifestyle brand, and we’re looking for someone who can lead the marketing, build the audience, and tell the stories that bring it to life. What You’ll Do Lead Marketing Strategy Lead RR&A’s overall marketing strategy and execution across brand, property marketing, advertising, print, social media, email, web, video, events, partnerships, database marketing and other channels. Develop integrated marketing plans for the RR&A brand, individual properties and developments, geographic markets, events and major initiatives—determining the right audience, message, creative concept, channels and execution for each. Oversee both traditional and digital marketing, ensuring they work together as part of a cohesive strategy rather than as separate efforts. Help guide advertising, print and collateral, direct marketing, signage, events, partnerships, sponsorships and other opportunities alongside our digital and social initiatives. Work closely with RR&A leadership, agents, Coldwell Banker resources and outside creative and production partners to bring campaigns to life while maintaining a consistent standard across everything we put into the market. We aren’t looking for someone who simply receives a marketing request and executes it. We want someone who understands the objective, develops the strategy and idea, and determines the strongest way to bring it to market. Lead Social Media Strategy & Growth Own and evolve RR&A’s social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube and relevant emerging platforms. Develop the content calendar, identify trends and opportunities, create original concepts and recurring series, and use analytics to continually improve content, engagement, audience growth and brand recognition. Establish clear goals and KPIs and use performance data to make smarter creative and strategic decisions. Stay ahead of changes in social media, emerging formats, and audience behavior, identifying opportunities for RR&A to lead rather than follow. Help shape the distinct social presence of the RR&A team brand and Ricardo Rodriguez’s personal brand, developing each intentionally while finding opportunities for them to support one another. Create Content & Tell Stories Concept, shoot, edit, write and publish compelling content across RR&A’s social platforms. From polished Reels and TikToks to Stories, interviews and spontaneous behind-the-scenes moments, you’ll find stories within our properties, people, neighborhoods, events and destinations—and turn them into content people want to watch, share, save and engage with. You’ll create independently while also collaborating with professional photographers, videographers and other creative partners on larger productions and campaigns. You know how to take professionally produced photography and video and extend its life across digital platforms through thoughtful editing, repurposing and storytelling. Most importantly, you recognize the moments we didn’t plan for—and know what to do with them. Help Build the Brand Bring an editorial perspective to RR&A at the intersection of luxury real estate, architecture, design, lifestyle, people and place. Help tell meaningful stories across Boston and throughout New England, highlighting the properties, communities, destinations and people that make these markets distinctive. Maintain an elevated and recognizable visual and editorial standard across social media, email, web, video, print and marketing collateral. Stay curious about what’s happening in social media, marketing, culture, design, hospitality, technology and AI—and continually identify ideas RR&A should explore. Above all, bring ideas. What We’re Looking For We’re looking for someone with deep marketing and social media expertise, exceptional creative instincts and strong strategic skills. You understand marketing beyond individual tactics and social media beyond posting and scheduling. You know how to identify an audience, shape a message, choose the right channels, build a campaign, interpret performance, and use what you’re learning to make the work better. You have a strong point of view and a natural curiosity about culture, design, hospitality, fashion, media, technology and the constantly evolving ways people consume content. You can think strategically about a brand while still caring about the details: the opening seconds of a Reel, the framing of a shot, the pacing of an edit, the right hook, the quality of a printed piece—and whether an idea actually feels worth putting into the world. You Should Bring Demonstrated experience developing and executing marketing and social media strategy for a brand, business or organization. A strong portfolio of social media content you’ve personally conceptualized and created, particularly short-form video. Experience with traditional as well as digital marketing, including advertising, print, collateral, events, partnerships or direct marketing. Deep knowledge of Instagram and TikTok, along with Facebook, LinkedIn, YouTube and emerging platforms and formats. Strong hands-on skills in mobile video capture, editing, photography, writing and storytelling. A sophisticated visual eye and the ability to develop original content concepts, recurring series and campaigns. An understanding of analytics and the ability to translate performance into smarter marketing and creative decisions. Excellent communication, organization and project management skills. Experience collaborating with photographers, videographers, designers and other creative partners. Curiosity about AI and emerging technology and how they can strengthen creative and marketing workflows. Your Background We care more about what you’ve built than where you’ve worked. Experience in real estate is not required. We’re interested in candidates who can bring ideas and perspectives from luxury, hospitality, fashion, architecture, interior design, travel, media, arts and culture or other lifestyle-driven industries. What matters is that you understand how to build a sophisticated brand and have the work to demonstrate it. Most importantly, you’re an idea person who executes. Show Us What You’ve Done Your portfolio will be an important part of our selection process. We want to see social media content you’ve personally created, accounts you’ve helped shape or grow, campaigns you’ve developed, video, photography, editorial work, traditional marketing, or other projects that demonstrate your creative and strategic abilities. For collaborative work, tell us what you personally owned. When possible, we’d also like to understand the objective, your approach and the results. How You’ll Work This is an in-person role based in Boston, working closely with RR&A leadership, our agents and our creative and production partners. Much of the work happens in our Boston office and throughout the Boston market, including listings, content shoots, events and meetings. RR&A serves markets throughout New England, so occasional regional travel will be required when a property, event, campaign, or content opportunity calls for it. Some evening and weekend commitments will also be necessary based on events and productions. About RR&A Ricardo Rodriguez & Associates is a nationally recognized luxury real estate team with Coldwell Banker Realty serving clients across Boston and New England. We believe real estate is connected to far more than the transaction. It’s connected to architecture, design, neighborhoods, culture, hospitality, community and the way people choose to live. We’re building the next chapter of RR&A through distinctive property marketing, original social content, video, editorial storytelling, events and destination-driven content across New England. Position Details Title: Marketing & Social Media Director Company: Ricardo Rodriguez & Associates at Coldwell Banker Realty Work Environment: In-person, Boston-based Travel: Occasional regional travel as needed Compensation: Competitive compensation based on experience Why RR&A? This is an opportunity to do more than inherit a marketing plan or social media calendar. You’ll have access to exceptional properties, interesting people, beautiful places, and professional production resources while helping shape the next chapter of an established luxury real estate brand. We have an ambitious plan. We’re looking for someone equally ambitious about bringing it to life. Pay: $65,000.00 - $70,000.00 per year Benefits: Paid time off Work Location: In person
Наблюдалась 2026-09-14, впервые 2026-08-28, источник — Indeed.