Marketing and Events Manager

MARKETING & EVENTS MANAGER

POSITION SUMMARY

The Marketing & Events Manager is responsible for overseeing all marketing activities and aspects related to the curation, development and execution of marketing campaigns, content creation and events. This role involves formulating marketing strategies, managing budgets, designing branding initiatives and analyzing consumer behavior to coordinate both sales & marketing efforts that drive organizational success.

CORE EXPECTATIONS

Strategy & Budget Management

· Campaign Leadership: Lead the creation, planning and execution of quarterly marketing campaigns and materials for garden centers.

· Budget Management: Manage marketing budgets and track expenses to ensure efficient use of resources.

· Performance Analysis: Monitor and analyze marketing performance and trends to support strategic adjustments.

· Market Research: Conduct market and competitor research to identify opportunities and maintain competitiveness.

Content & Digital Execution

· Social Media: Manage all social media accounts by creating engaging updates, videos and static posts across platforms.

· Website Management: Manage standard and e-commerce websites, including product descriptions, photography, updates and content creation.

· Google Business Profile: Manage and update the Google Business Profile (GBP) to ensure accuracy, boost engagement and improve customer interaction.

· Newsletter Content: Develop and distribute weekly or bi-weekly e-newsletters to the customer database.

· Marketing Materials: Design and produce marketing materials and in-store signage to support product and sales promotions.

Events & Collaboration

· Event Management: Develop, organize, and coordinate in-store events each quarter to enhance customer engagement.

· Cross-Department Collaboration: Work with garden center & wholesale teams in the organization to ensure cohesive marketing material and strategies.

· Industry Awareness: Stay informed on industry trends, consumer behavior and emerging technologies through trade shows, educational sessions and industry publications.

CORE COMPETENCIES

· Strategic Thinking: Skilled in planning, executing and optimizing marketing campaigns from start to finish, aligned with business objectives.

· Event Execution: Proven ability to develop and manage engaging in-store events that capture customer interest and drive sales.

· Data-Driven Decision Making: Strong analytical skills with the ability to interpret complex marketing metrics into actionable insights.

· Communication: Excellent verbal and written communication skills to effectively convey marketing strategies and results to executive team.

· Digital Literacy: In-depth knowledge of digital marketing tools, including social media management, SEO, email marketing platforms and web analytics.

EXPERIENCE/ EDUCATION

· Bachelor’s degree in marketing or related field.

· Minimum of 5 years of experience in marketing leadership roles, with a proven record of success.

· Deep understanding of digital marketing, including social media, email campaigns, SEO and analytics tools.

· Demonstrated ability to develop customer-centric strategies that drive engagement and satisfaction.

· Strong analytical skills with the ability to interpret complex data in to actionable insights.

MENTAL/PHYSICAL REQUIREMENTS

· Ability to stand and walk for extended periods of time.

· Ability to move and/or lift up to 50 pounds.

· Ability to sit for extended periods and transition between sitting and standing throughout the workday.

· Frequent alphanumeric keyboard use.

· Prolonged computer screen viewing.

REQUIRED WORK SCHEDULE

· This is a full-time position requiring a minimum 40-hour work week. Weekend and/or evening flexibility required to oversee scheduled in-store events & seasonal demand.

WORKING RELATIONSHIPS

· Reports to Garden Center Manager.

· Collaborates with peers, employees and other departments across the organization.

COMPANY POLICY/PROCEDURES COMPLIANCE

Follow all company policies and procedures as well as comply with local, state and federal laws, including but not limited to: I-9 information, EEOC, Civil Rights and ADA regulations.

Job Type: Full-time

Pay: From $36.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person