Marketing Analyst

About the role

You will be the Marketing Manager’s right hand across everything E>City puts out. Twelve months in, you should own our social calendar end to end, run the campaign reporting that tells us what is and isn’t working, and be trusted to take a promotion from brief to live across store, web and social without being chased. It’s a broad role — part planner, part executor, part analyst.

What you’ll do

• Social media: Own the content calendar across Instagram, TikTok, Facebook and LinkedIn — planning, scheduling, publishing, community management and working with our design resource and content creators.
• Campaigns: Take promotions and seasonal campaigns (Ramadan, White Friday, back-to-school, product launches) from brief through to live execution across store, webstore, marketplaces, email and social.
• Performance and reporting: Track campaign, social and channel performance in Excel — reach, engagement, traffic, conversion, spend and ROI — and turn the numbers into a clear read on what to repeat and what to stop.
• Brand and vendor marketing: Work with brand partners on co-op marketing plans, keep brand guidelines applied correctly across our channels, and prepare post-campaign reporting for vendors.
• In-store and retail marketing: Coordinate POS, signage and launch materials with the retail team so campaigns land in stores as well as online.
• Market awareness: Keep an eye on competitor activity, pricing communication and category trends in the UAE electronics market.

What we’re looking for

Required

• 2–5 years of marketing experience, ideally with a retailer or a consumer brand
• Strong practical understanding of social media marketing — content planning, platform mechanics, community management and what actually performs
• Comfortable across the full marketing mix, not just one channel: digital, campaigns, brand and offline
• Good working knowledge of Microsoft Office, with strong Excel skills — pivot tables, lookups, and building campaign performance reports
• Analytical and honest with numbers: able to report what a campaign delivered, including when it underperformed
• Excellent written and spoken English, with a good eye for copy and creative

Preferred

• Consumer electronics, or another fast-moving retail category
• Hands-on experience with paid social and Google Ads, and with Meta Business Suite and Google Analytics
• Email/CRM marketing and marketplace advertising (Amazon, Noon) exposure
• Experience managing brand or vendor co-op marketing budgets
• Basic design or content-editing ability (Canva, Adobe suite) and Arabic language skills
• UAE or GCC market experience

Application Question(s):

• Do you have hands-on experience with paid social media and Google Ads, including using Meta Business Suite and Google Analytics?

Experience:

• marketing: 2 years (Required)

Work Location: In person