Marketing Account Manager

Job Overview

As a Marketing Account Manager, you’ll guide client marketing programs from planning through performance review. You’ll connect business goals with clear strategies across digital, print, and e-commerce channels, coordinating creative, sales, and product teams to keep campaigns focused and moving forward. Your impact: By aligning campaign execution with audience insights and performance data, you help clients reach customers with relevant messages and make informed marketing decisions.

Responsibilities

• Manage marketing campaigns and projects across content marketing, email, social media, search engine optimization (SEO), and advertising.
• Develop demand generation and business-to-business (B2B) marketing plans; coordinate social media advertising, Facebook Advertising, Google AdWords, print advertising, and advertising sales activities.
• Lead client communication and cross-functional collaboration; manage marketing, advertising, or public relations teams as needed.
• Track web analytics and Google Analytics reporting, assess campaign results, and use data-driven decision making to recommend improvements.
• Coordinate content writing, copywriting, graphic design, and Adobe Creative Suite deliverables; support marketing automation tools, customer relationship management (CRM) systems, and WordPress updates.

Qualifications

• Experience in marketing account management, marketing management, digital marketing, performance marketing, or marketing project management.
• Working knowledge of multichannel marketing, social media marketing, email marketing, analytics, research, and content marketing.
• Familiarity with marketing automation implementation, CRM systems, WordPress, and basic HTML.
• Ability to manage budgets and collaborate with sales and product management partners.
• Team leadership experience is preferred; e-commerce experience and hands-on advertising platform skills are also valued.

Benefits:

• 401(k)
• 401(k) matching

Work Location: In person