Manager, Public Relations & Client Services | Singapore

KEY RESPONSIBILITIES

-

Client Management

-

Manage a portfolio of clients across consumer (B2C), government/public sector, corporate and technology sectors.

-

Serve as the primary day-to-day client contact, building strong relationships and ensuring consistent service delivery.

-

Lead client and internal WIP meetings, managing deliverables, timelines, budgets and account profitability.

-

Identify potential risks, scope changes and reputation issues, escalating where necessary.

-

Identify opportunities to strengthen client relationships and grow existing accounts.

1. Content Development & Management

-

Oversee the development and quality of communications materials, including press releases, media pitches, key messages, thought leadership, social and digital content.

-

Manage media engagement, including journalist relationships, story development, pitching and editorial coverage.

-

Manage influencer/KOL programmes, from identification and briefing to content approvals and performance reporting.

-

Ensure all content is accurate, relevant and aligned with client, brand and regulatory requirements.

-

Apply AI and digital tools responsibly to support research, content development and workflow efficiency.

1. Team & Market Collaboration

-

Guide and mentor junior team members, ensuring quality of work, accountability and professional development.

-

Work collaboratively with creative, digital and regional teams to deliver integrated communications programmes.

-

Conduct client, industry, market and competitor research and analysis to identify relevant developments, opportunities and challenges.

-

Maintain relationships with media, influencers, industry stakeholders and relevant partners.

-

Coordinate third-party suppliers and external partners to support account delivery.

1. New Business Support

-

Support new business development through research, prospect profiling, competitor intelligence and market insights.

-

Contribute to pitch development, proposals, credentials and presentations.

-

Identify potential business opportunities based on market developments, client needs and industry trends.

-

Support the identification of organic growth opportunities within existing accounts.