Manager, FMCG & OEMs Partnerships

Department: Business Development (B2B / FMCG)

Reports to: Mohamed Khaled, B2B / FMCG

Location: Dubai, UAE (regional travel required)

Coverage: MENA

Type: Full-time, permanent

Role purpose

The Manager – FMCG & OEMs Partnerships grows STARZPLAY's subscriber base through consumer brands and device makers. On the FMCG side, the role turns brand promotions into STARZPLAY sign-ups. On the OEM side, it secures STARZPLAY's place on smart TVs, smartphones and streaming devices sold in the region.

Key responsibilities

FMCG partnerships

• Build a pipeline of FMCG and retail brands for promotions such as on-pack codes, gift-with-purchase and loyalty rewards
• Pitch, negotiate and close campaign agreements, from voucher volumes to pricing and timelines
• Coordinate voucher generation, redemption flows and campaign tracking with internal teams
• Report on campaign results: redemptions, conversions to paid and retention

OEM partnerships

• Manage relationships with smart TV, smartphone, tablet and streaming-device makers and their regional distributors
• Negotiate app pre-installs, home-screen placement, remote-control buttons and device bundles with free or discounted trials
• Work with Product and Technology on app certification and launch on partner devices
• Track device-led activations and trial-to-paid conversion

Across both

• Deliver monthly and quarterly subscriber and revenue targets agreed with the B2B / FMCG lead
• Plan joint marketing with partners and the internal Marketing team
• Keep the CRM and pipeline reports up to date
• Follow internal governance on deal approvals, discounts and commercial terms

Key performance indicators

• New FMCG campaigns and OEM agreements signed
• Subscribers activated and converted to paid through FMCG and OEM channels
• Revenue delivered against target
• Campaign redemption and trial-to-paid conversion rates

Requirements

• Bachelor's degree in Business, Marketing or a related field
• 5–8 years in partnerships, business development or trade marketing
• Direct experience with FMCG promotions or consumer-electronics OEM partnerships, ideally both
• Good contacts with FMCG brands, retailers or device makers in the GCC and wider MENA
• Understanding of subscription products, voucher campaigns and device bundling
• Strong negotiation, presentation and project management skills
• Fluent English; Arabic strongly preferred
• Data-driven, with confidence using CRM and reporting tools

What success looks like in the first 12 months

• A qualified FMCG and OEM pipeline agreed with the B2B / FMCG lead within the first 90 days
• First FMCG campaigns and OEM agreements live in market
• Monthly reporting on the channel's activations, conversions and revenue