Manager Destination Marketing UK&I

The Manager will be responsible for defining, creating, and delivering exceptional data driven, customer centric solutions that drive competitive commercial advantage for our hotels and ownership groups within a specific region.

Crucial to this role is executing the Destination Marketing and eCommerce strategy in support of the defined region. Responsibilities will include:

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Delivering the strategy and approach for defined destination(s), customer segments and origins

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Driving Marketing and eCommerce activity to meet revenue and share targets

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Supporting in-market relationships with the likes of partners and DMOs to improve effectiveness of Marketing activities

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Take ownership of measuring and reporting on regional performance. Communicate findings from data analysis within the UKI team and with hotel-level and above property contacts.

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Effective collaboration and partnership with hotel-level destination contacts as well as central teams

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Responsible for maintaining and optimising presence and performance of hotel-level digital efforts

Support the delivery of the annual country plan and strategy, including offline and digital destination-specific campaigns throughout the year, leveraging Brand, Enterprise or Partnership campaigns wherever possible and adapting to business needs as they arise.

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Plan and execute cross-departmental campaigns

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Support development of Marketing Plans as initiated by Director/Senior Manager Destination Marketing

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Liaise with the relevant teams for campaign execution

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Develop positive local partner, agency and hotel relationships

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Act as a liaison with Hotel Marketing & Regional Marketing & eCommerce Services

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Deliver reporting on a weekly, month, quarterly and adhoc basis across the business

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Create and deliver presentations and destination performance reports as required (ensuring efficiency with PowerPoint and Teams / general presentation skills)

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Engage and support an entrepreneurial and agile team culture.

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No direct reports

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Travel requirements: as required

Minimum Criteria:

• Marketing experience
• Hospitality experience

Minimum Qualifications:

• BA/BS/Bachelor’s Degree or experience in lieu of

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