Local Marketing Manager

Are you passionate about helping local businesses grow? Do you enjoy building relationships, creating practical marketing plans and seeing your ideas make a real difference in local communities?

Are you at your best when supporting others to succeed, whether that's coaching stakeholders, organising community campaigns, managing local events or bringing a brand to life at a local level?

If you're a proactive marketer who enjoys balancing creativity with commercial thinking and wants to play a key role in supporting a network of successful franchise businesses, we'd love to hear from you.

About The Role

As our Local Marketing Manager, you'll support franchise offices to raise their profile, strengthen community connections and drive local growth. Working closely with franchise owners, Regional Support Managers and the wider Marketing Team, you'll provide practical marketing support tailored to local market needs.

This role focuses on community engagement, local partnerships, events, PR and brand visibility, helping offices build a strong presence in their local area.

Key Responsibilities

- Develop and deliver local marketing plans and campaigns. - Support franchise owners with marketing advice and best practice. - Build relationships with community groups, charities, healthcare professionals and local organisations. - Coordinate local events, networking opportunities and sponsorship activity. - Create marketing materials in line with brand guidelines. - Identify and promote local PR opportunities and success stories. - Support the delivery of regional and national campaigns at a local level. - Monitor campaign performance and recommend improvements. - Work with internal teams and suppliers to deliver high-quality marketing support.

What We're Looking For

We're looking for a proactive marketer who enjoys building relationships and helping businesses succeed.

You'll ideally have:

- Experience delivering local marketing campaigns and initiatives. - Knowledge of community marketing, events, PR and partnership development. - Strong stakeholder management and communication skills. - Experience supporting multiple locations, businesses or projects. - Good design and content creation skills (Adobe Creative Suite or similar). - Excellent organisation, planning and problem-solving abilities. - Confidence using data and insights to measure success and improve performance.

Experience in a franchise, multi-site or service-led business would be advantageous but isn't essential.

Caremark – Award-Winning Franchisor | Top 5 Elite Franchise Top 100 (2026)

Caremark is proud to be the British Franchise Association HSBC Franchise of the Year winner and ranked as a Top 5 Franchisor in the Elite Franchise Top 100 2026. Our success is built on strong values, robust systems, and a genuine commitment to supporting our franchise partners to deliver outstanding care.

Why Caremark?

At Caremark, we believe a great workplace culture drives exceptional results. Everything we do is guided by our six core values:

Trustworthy | Honest | Compassionate | Positive | Accountable | Supportive

You’ll be empowered to make a real difference in a supportive, values-led environment where your expertise is respected and your development is prioritised.

Benefits:

• 33 days of holiday (Including bank holidays)

- 5 Paid Volunteering Days per year - Annual Personal Development Budget - Private Medical Insurance - Life Insurance cover - Company Pension scheme - Free Wellbeing Counselling Program & Support - Ongoing training and development opportunities.

Required Criteria

- Adobe Creative Suite - Building Marketing Plans - Website Management (ideally WordPress) - Experience of tracking marketing metrics - Digital and Offline Marketing Experience

About The Company

Shape the future of home care with a career at the Caremark Franchise Support Centre!

Caremark is one of the largest UK home care franchisors with over 140 franchise offices in the UK. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. With a reputation for excellence since 2005, we have grown to become one of the leading UK providers of home care services.

Make a real difference!

Join our passionate team and help us expand Caremark’s reach to improve the lives of thousands of customers across the UK. We’re looking for talented individuals to help us develop our brand, strengthen our presence, and cultivate a positive and supportive company culture.

We offer a variety of roles!

Find your perfect fit with opportunities at our head office in Worthing, West Sussex or in one of our regional field-based roles. Browse our open positions and discover how you can be part of the Caremark family. As the master franchisor, Caremark Limited supports our network of over 140 independent offices across the UK.

Company Culture

We are Positive :

We embrace a positive mindset and inspire optimism amongst our colleagues. We continually question how our outlook and reactions affect our colleagues, striving for contagious positivity. With a can-do attitude we uplift and cultivate an environment where creativity thrives, challenges are opportunities, and success is shared.

We are Trustworthy :

We hold trust as our foundation, nurturing it through honesty, reliability, and consistency in our actions and relationships. By prioritising transparency and mutual respect, we place trust in our colleagues and respect the trust placed in us. With consistency, we create a safe, collaborative environment.

We are Honest :

We uphold honesty as a non-negotiable principle, committing to truthfulness, transparency, and integrity in our interactions and decisions. By demonstrating unwavering honesty, we build trust, credibility, and lasting relationships, fostering an environment where openness and accountability flourish.

We are Compassionate :

At the heart of our actions and decisions lies compassion, driving us to understand, empathise, and act with kindness towards all, fostering an environment where everyone feels seen, heard, and valued.

We are Accountable :

We uphold accountability as a cornerstone of our integrity, taking ownership and responsibility of our actions, decisions, and their outcomes. Through transparency and a no-blame culture, we build trust and drive excellence. We self-reflect and are continually learning.

We are Supportive :

We are supportive colleagues, and we foster an environment where collaboration is the norm, working together towards common goals and sharing in collective successes. With active listening, continual development and constructive guidance, we can all reach our fullest potential. We celebrate in each other’s success.

Company Benefits

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Flexi time (start between 8am – 10am/ finish between 4pm-6pm)

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1 Day working from home each week

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Private Medical Insurance

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Annual Personal Development Budget

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5 Paid Volunteering Days per year

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33 days of holiday (Inclusive of bank holidays)

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Life Insurance cover

Health insurance, Vacation, Paid time off, Retirement plan and/or pension, Flexible schedule, Office perks, Employee development programs, Employee discounts, Free parking, Free work laptop, Referral bonus, Life insurance, Employee Assistance Scheme, Wellbeing Scheme, Blue Light Card, Work With Charities, Social Opportunities, Employee of the Month, Hybrid Working, Culture of recognition, Access to Health & Wellbeing app, Staff celebration events

Salary

Up to £36,750.00 per year