Lead Retail Store Designer - Retail Elevation & Visual Merchandising

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

• The Lead, Retail Elevation & Visual Merchandising is responsible for the strategic design, execution, and optimization of visual merchandising and floor-planning strategies across the retail store portfolio. This role creates and maintains prototype floor plans, segments stores into meaningful floor-plan clusters, conducts layout audits, and analyzes product performance by fixture, wall, and placement location. The position helps create welcoming retail spaces that encourage customer exploration and discovery. Working cross-functionally, this individual translates brand strategy, customer traffic patterns, store attributes, inventory capacity, and sales objectives into visually compelling and operationally executable store environments. MISSION | Elevate the brand proposition at the physical point of sale and create a more frictionless visual merchandising process. Key Responsibilities Retail Space & Visual Merchandising Strategy
• Take ownership of retail space planning and the placement of products and marketing materials across stores and store formats.
• Translate brand strategy, customer needs, product priorities, and sales objectives into clear visual merchandising and floor-planning strategies.
• Develop recommendations that balance compelling visual presentation with store operations, inventory capacity, and commercial performance.
• Establish consistent visual merchandising principles while allowing for meaningful differences across store types and markets.
• Prototype Floor Plan Development
• Lead the design and development of prototype floor plans that reflect brand strategy, customer traffic patterns, product priorities, and sales objectives.
• Create and maintain floor-plan prototypes for different store formats, footprints, fixtures, walls, and capacity requirements.
• Define product and marketing placement within each prototype to improve product visibility, customer navigation, and selling opportunities.
• Evaluate operational feasibility, incorporate stakeholder feedback, and finalize plans for deployment.
• Store Clustering & Layout Customization
• Analyze store profiles and organize stores into practical floor-plan clusters based on format, size, fixture availability, market characteristics, inventory capacity, and performance.
• Tailor prototype floor plans to the distinct requirements of each store cluster.
• Establish when a store should follow a prototype, cluster-specific plan, or customized layout.
• Reassess clustering logic as store attributes, customer behavior, assortment, and performance evolve.
• Floor Plan Auditing & Brand Standards
• Conduct regular floor-plan audits across store clusters to evaluate compliance with visual merchandising and brand standards.
• Identify gaps between approved plans and store-level execution and recommend corrective actions.
• Develop practical audit criteria that support consistent evaluation across stores and formats.
• Monitor results over time to identify recurring execution issues and improvement opportunities.
• Product Placement & Performance Analysis
• Analyze SKU performance by fixture, wall, and product-placement location using sales, sell-through, inventory turns, and other available indicators.
• Identify relationships between product placement and commercial performance.
• Recommend changes to prioritized walls, fixtures, product adjacencies, and layouts based on performance insights.
• Use results to refine prototype plans, cluster strategies, and visual merchandising standards.
• Cross-Functional Execution & Communication
• Partner with Retail Marketing, Visual Merchandising, Retail Evolution, Store Operations, and Analytics to implement visual strategies.
• Translate strategic plans into clear, practical, and prescriptive store standards, visual merchandising guides, and reset communications.
• Create alignment around floor sets, product launches, retail initiatives, and store resets.
• Monitor implementation, resolve execution issues, and incorporate field feedback into future plans and tools.
• Innovation & Continuous Improvement
• Stay current on retail design trends, merchandising technologies, space-planning tools, and industry best practices.
• Explore and deploy tools that simplify planning and create a more frictionless store-execution process.
• Recommend enhancements to planogram processes, tools, templates, and standards.
• Promote scalable, repeatable, and test-and-learn approaches to retail-space optimization.

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Retail Store Designer jobs earn between $118,800.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia, Dallas, Texas

Salary Range:

$118,800.00 - $178,200.00