Lead - Marketing & Communications, India
# Lead - Marketing & Communications, India **Vertiv** · Thane District, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Key Responsibilities A. Marketing Strategy & Leadership - Customer Centric GTM-wise Develop the annual India Marketing Strategy aligned with Vertiv’s business objectives and the specific goals of the 8 Revenue PODs (Hyperscale, Colocation, Neo Cloud, Enterprise, Communications Network, C&I, Channel/Alliances, and Consultants). Partner with POD leaders (Sales and Solutions leads) to translate business priorities into integrated GTM plans for critical digital infrastructure verticals. Serve as a strategic advisor to the India leadership team, providing market intelligence to support the goal. B. POD-Based Demand Generation & ABM Lead the "Strategic Growth Engine" by generating a measurable marketing contribution to the sales pipeline (targeting 12% or higher). Execute high-touch Account-Based Marketing (ABM) for priority 1:1 and 1:Few accounts within the POD framework (e.g., AWS, NTT, STT GDC). Orchestrate demand-generation programs across the buying journey, utilizing digital nurture campaigns and interactive tools like ROI calculators. C. Technology & Thought Leadership Establish Vertiv as a co-innovation partner in the AI and data center ecosystem. Drive narrative-led thought leadership around key AI imperatives: Unit of Compute, High-Density Computing, Liquid Cooling, and Transition to 800VDC . Own the strategic events calendar, including Vertiv Masterclasses, AI Solution Roadshows, and Executive Briefing Connects (EBCs) . D. Cross-Functional Collaboration & Operations Maintain a monthly interlock and MBR (Monthly Business Review) reporting cadence with POD stakeholders to ensure alignment on pipeline and engagement targets. Leverage Global Marketing COEs and emerging AI tools to improve marketing effectiveness and dashboard reporting. Lead and mentor a high-performance team that is commercially focused and execution oriented. 3. Key Performance Indicators (KPIs) Success will be measured through the following POD-aligned metrics: Marketing Contribution to Pipeline: New generated sourced and influenced pipeline as a % of total generated pipeline (Target: ~12%). Named Account Engagement: % of unique accounts engaged within each POD (Target: 60%+). Brand Impact Score: Measure of influence, awareness, and share of voice (SOV). Campaign & Event ROI: Effectiveness of POD-specific initiatives like "The 1GW Frontier" or "Energy Autonomy". 4. Leadership Attributes & Competencies Commercially Minded: Deep understanding of marketing's role in revenue growth and sales enablement. Technology Savvy: Ability to communicate complex value propositions like Digital Twins and HVDC architectures . Matrix Influence: Capability to influence senior stakeholders across Sales, Engineering, and Global teams in a matrixed Revenue POD environment . Strategic Execution: Converting high-level strategy into measurable, segment-specific outcomes. Ideal Candidate Profile: A senior B2B leader from the data center, cloud, or critical infrastructure sectors who has successfully managed marketing within a cross-functional revenue-generating model .
Наблюдалась 2026-09-17, впервые 2026-09-16, источник — Indeed.