Lead Manager, Social Strategy & Content Creation
# Lead Manager, Social Strategy & Content Creation **AT&T** · Dallas, TX · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered. Role Summary AT&T Corporate Communications is looking for a social-first storyteller who knows what makes people stop scrolling, lean in and engage. This role sits at the intersection of corporate storytelling, PR and social media, helping reimagine how AT&T tells its biggest stories across corporate-owned social channels, especially LinkedIn. This is a different kind of social role. You’ll bring a creator’s mindset to Corporate Communications, finding compelling ways to tell stories about AT&T’s news, ideas, people and reputation. The right person thinks like a strategist, writes like an editor and creates for social. You pay attention to what people are talking about, notice when a company is telling its story in an interesting way and know how to find the human or unexpected angle that makes people care. You’ll report to AT&T’s Editor-in-Chief and work closely with AT&T’s broader Social Media team, Executive Communications, Media Productions and communicators across the company to build a more distinctive voice for AT&T’s corporate channels and help the best stories travel further. What You’ll Do Reimagine corporate storytelling for social - Help define and execute AT&T Corporate Communications’ LinkedIn and social content strategy to grow audience, engagement and relevance. - Turn corporate news, reputation priorities, executive voices and company stories into content built for how people actually consume information on social. - Develop original, social-native ideas rather than simply translating corporate announcements into posts. - Build repeatable content franchises, formats and editorial ideas that give audiences reasons to follow AT&T. Create for the Feeds - Write sharp, compelling copy, from a single great line to longer-form LinkedIn storytelling. - Develop original concepts for short-form video, graphics, carousels, newsletters, executive content and emerging formats. - Partner with designers, producers, videographers and other teams to bring ideas to life. - Move seamlessly between planned storytelling and real-time opportunities sparked by news, social conversation and culture. Stay plugged into culture - Keep a pulse on conversations across business, tech, media, sports and entertainment to keep the storytelling current, human and relevant. - Identify moments where AT&T has a credible and interesting reason to participate, with the judgment to know when it doesn’t. - Bring outside inspiration into the newsroom from brands, creators, publishers and emerging platforms. - Connect Communications + Social - Serve as a key bridge between Corporate Communications and AT&T’s broader Social Media team. - Bring Corporate Communications into the creative process earlier and help turn priority news into platform-native opportunities. - Use audience insights and performance to test new approaches, sharpen storytelling and establish best practices. What You’ll Bring - Experience at the intersection of corporate communications, PR and social media, with an understanding of how owned content can strengthen a broader communications strategy. - Demonstrated success creating and growing organic social content for a company, corporate brand, publisher or major organization. - Deep fluency in LinkedIn and a track record of growing audience or engagement on the platform. - Exceptional writing and editing skills, with the ability to make complicated subjects simple, interesting and human. - Strong creative instincts and a portfolio that shows you’ve built ideas, formats or channels that earned attention and grew an audience. - A pulse on culture and sound judgment about when and how a brand should participate. - Comfort moving quickly and collaboratively within a highly matrixed organization, working across peers, executives, creative and production teams while experimenting and learning from performance. What Success Looks Like - More people see, engage with and share the stories Corporate Communications puts into the world. - AT&T’s corporate social presence becomes more distinctive, relevant and engaging, growing audiences across priority channels. - AT&T develops recognizable social franchises and formats that give audiences new reasons to follow its corporate storytelling. - Performance insights continually sharpen what we create and how we tell our stories. Supervisor: No Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. Our Lead Manager Communications & PR jobs earn between $118,800.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: - Medical/Dental/Vision coverage - 401(k) plan - Tuition reimbursement program - Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) - Paid Parental Leave - Paid Caregiver Leave - Additional sick leave beyond what state and local law require may be available but is unprotected - Adoption Reimbursement - Disability Benefits (short term and long term) - Life and Accidental Death Insurance - Supplemental benefit programs: critical illness/accident hospital indemnity/group legal - Employee Assistance Programs (EAP) - Extensive employee wellness programs - Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $118,800.00 - $178,200.00
Наблюдалась 2026-10-20, впервые 2026-10-19, источник — Indeed.