Lead GEO & AI Search Strategist

Lead GEO (Generative Engine Optimization) & AI Search Strategist

Why Mobility Global?

At Mobility Global, our mission is to provide the trusted information that helps billions of people build, sell, and own vehicles with confidence. As we shape the next generation of automotive intelligence through innovation, AI, and industry-leading data, we are creating new opportunities for our customers, our business, and our people.

CARFAX , a division of Mobility Global, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. CARFAX is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™.

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

As the Lead GEO (Generative Engine Optimization) & AI Search Strategist at CARFAX, you will define and execute the global strategy to ensure CARFAX remains the authoritative, go-to vehicle history and automotive data source across all generative AI platforms, search engines, and autonomous AI agents.

While traditional SEO focuses on keyword rankings and SERP real estate, this role owns the next frontier: optimizing CARFAX’s data accessibility, domain authority, and structured knowledge for Large Language Models (LLMs), AI answer engines, and agentic workflows. You will bridge the gap between technical engineering, product, and digital marketing to build the technical infrastructure (MCP servers, llms.txt, semantic markup) and strategic partnerships (OpenAI, Google Gemini, Anthropic, Apple, Muse, Perplexity) that make CARFAX seamless to query for both humans and AI.

What You'll Do

1. Strategic GEO & AI Vision

• Own the GEO Roadmap: Define, champion, and execute CARFAX’s end-to-end Generative Engine Optimization strategy to maximize brand visibility, citation share, and referral traffic across all major generative AI interfaces.
• LLM Intelligence & Benchmarking: Continuously benchmark CARFAX’s presence, accuracy, and brand sentiment across LLMs (OpenAI ChatGPT, Google Gemini, Anthropic Claude, Perplexity, Muse, DeepSeek, Apple Intelligence, etc.) for high-intent automotive queries.
• Agentic Search Readiness: Shift CARFAX’s digital posture from passive web pages to an active, agent-friendly platform optimized for AI web browsers, automated research assistants, and conversational search engines.

1. Technical Infrastructure & Web Architecture

• MCP Server Development & Strategy: Partner with Engineering and Product teams to build, deploy, and maintain custom Model Context Protocol (MCP) servers, enabling LLMs to query CARFAX.
• LLM-Native Content Architecture: Oversee the implementation and maintenance of llms.txt standards, dynamic Markdown page generation, and optimized vector/RAG-friendly endpoints designed to reduce token ingestion costs for external AI crawlers.
• Accessibility Tree & Agentic DOM Optimization: Work with Frontend Engineering to ensure site DOM structures, ARIA trees, and web accessibility architectures are optimized for visual and headless AI web agents (e.g., Computer Use, visual UI agents).
• Structured Data & Schema: Expand advanced Schema.org, JSON-LD, and custom entity markup across millions of vehicle listings to maximize structured knowledge graph extraction by AI engines.

1. Partnerships & LLM Ecosystem Integration

• AI Platform Integrations: Serve as the technical and strategic liaison with major AI platform providers (OpenAI, Google, Anthropic, Apple, Microsoft, etc.) to establish direct data integrations, plugins, extensions, and strategic data feeds.
• Distribution & Monetization: Explore and negotiate opportunities to embed CARFAX data directly into native LLM toolsets, automotive copilots, and third-party AI assistants.

1. Measurement, Analytics & Governance

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• GEO Analytics Framework: Establish key performance indicators (KPIs) for AI search, including Share of Model Voice (SoMV), LLM citation frequency, brand sentiment in synthesized answers, and downstream attribution.
• AI Data Governance: Define guardrails for how CARFAX proprietary data is indexed and consumed by third-party crawlers, balancing maximum exposure with IP protection and server load management.

What We're Looking For

Technical & Strategic Experience

• 5+ years of experience in technical SEO, product management, digital strategy, or growth engineering, with 2+ years dedicated to Generative Engine Optimization (GEO), LLM integrations, or AI search strategies.
• Solid understanding of the LLM ecosystem, including RAG (Retrieval-Augmented Generation), vector databases, tokenization, semantic search, and prompt engineering principles.
• Direct hands-on experience with Model Context Protocol (MCP) specification, modern web crawler behaviors (e.g., GPTBot, ClaudeBot, Google-Extended), and open standards like llms.txt.
• Strong technical background in web development standards, modern HTML/DOM trees, accessibility trees, and JSON-LD/Schema.org structures.

Leadership & Soft Skills

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• Proven track record of leading cross-functional initiatives across Engineering, Product, SEO, and Legal/Data Partnerships.
• Ability to translate complex AI technical concepts into clear strategic imperatives for executive leadership.
• Obsessive curiosity about emerging AI technologies, agentic workflows, and the evolving digital discovery landscape.

Preferred Qualifications

• Prior experience in the automotive tech, e-commerce, or high-volume marketplace sectors.
• Experience building or managing custom GPTs, Gemini Extensions, or production-grade MCP servers.
• Active contributions to open-source AI standards or web accessibility projects.

Applicants must be legally authorized to work in the United States at the time of hire. The company is unable to provide immigration or work permit support for this position.

The anticipated annual base salary range for this position is $114,000-$170,000. Actual compensation within this range will be determined based on a variety of factors, including geographic location, relevant experience, skills, qualifications, and internal equity considerations.

What’s In It for You

• Competitive compensation package, including base salary and incentive opportunities where applicable.
• Comprehensive health and wellness benefits for employees and eligible dependents.
• Retirement savings programs, including company matching contributions where available.
• For more information on benefits, please visit us at https://mobilityglobalbenefits.com/ourbenefits

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