[KOTRA LA] SuperPaw, Multi-Position

*Please mention which position you are applying for in the application question.

(1) Head of North America Growth

(2) US Distributor & Retail Sales Manager

Failure to share which position may influence the decision for your application to be considered.

Head of North America Growth

Super Pawbulous is hiring the leader who will own our North America online business — Amazon, Chewy, our D2C store and the TikTok Shop launch — and the marketing budget behind it. The U.S. operation is already live (Superpaw USA, Inc. in Los Angeles; first Korean pet brand on Chewy; selling on Amazon US and D2C; warehouses in Los Angeles and New York). Your mission is to take it from early traction to scale: decide where the money goes, run the campaigns yourself, build the creator and affiliate engine, and own the channel P&L. You report to the CEO and work alongside a U.S.-based sales lead (distributors and retail) and Seoul-based marketplace and content teams.

[What you will do]

• Own the North America online P&L across Amazon, Chewy, D2C and TikTok Shop — monthly and quarterly targets, CAC/ROAS guardrails, channel mix.
• Allocate and sequence a seven-figure (USD) annual marketing and creator-seeding budget: test → scale → amplify stages with clear go/kill criteria, re-allocated monthly.
• Run paid media hands-on — Meta, TikTok and Amazon Ads — with weekly creative testing (hooks, formats, offers), and build the measurement stack (pixel/CAPI, attribution, dashboards).
• Lead the TikTok Shop US launch: storefront, affiliate program, creator seeding, Shop Ads; turn UGC into paid creative.
• Select, contract and manage agencies and freelancers on performance — and replace what does not work.
• Align the Seoul marketplace and content teams and the U.S. sales lead on one growth plan; turn online data into retailer sell-in material.
• Run the weekly growth review with the CEO: budget pacing vs. plan, CAC/ROAS by channel, creative test win-rates, and reallocation decisions for the following week; close the channel P&L monthly.

[What we are looking for — required]

• Built a consumer brand's U.S. online business from zero to one — or scaled one through its early stage — as the budget owner (brand-side; agency-only experience does not qualify).
• Directly managed USD 3M+ cumulative paid online marketing spend (Meta / TikTok / Amazon Ads), including at least USD 1M in a single year, with P&L accountability.
• Hands-on operator: you set up, optimize and kill campaigns yourself.
• Designed creator/affiliate seeding programs and connected them to paid amplification.
• Managed agencies/freelancers on performance and built measurement systems that drove investment decisions.
• 7+ years in consumer-brand growth, performance marketing or e-commerce; business-level English and Korean (daily coordination with Seoul HQ).

US Distributor & Retail Sales Manager

Super Pawbulous is hiring its first U.S. sales lead to open the offline market for our dental-care line (Dental Chew + Dental Chew Booster). Our online channels (Chewy, Amazon, D2C) are live; your mission is to build distribution through regional pet distributors and independent pet specialty retail, then expand to national distributors and chains.

[What you will do]

• Build and own the U.S. distributor pipeline: identify, pitch and sign regional pet distributors (e.g., West Coast, Midwest, Northeast), negotiate distributor/retailer pricing, introductory stocking offers (ISO), freight minimums and payment terms.
• Open independent pet specialty retailers and regional chains directly and through distributor sales teams; run store-level sell-in and sell-through programs (demos, spiffs, shelf placement, staff training).
• Engage manufacturer rep groups and brokers where they accelerate coverage; manage their pipeline and performance.
• Represent the brand at SUPERZOO, Global Pet Expo and distributor/retailer shows; convert leads into stocking orders.
• Prepare line-review and buyer materials; coordinate samples, pricing sheets, sell sheets and promotional calendars with Korea HQ.
• Report weekly pipeline, forecast and channel P&L (margin by tier) directly to the CEO; feed U.S. retailer and consumer insights back into product and packaging decisions.

[What we are looking for]

• 3+ years of sales/business development in the U.S. pet industry (pet CPG brand, distributor or rep group), with accounts you personally opened.
• Working relationships with regional pet distributors and/or independent pet retailers; understanding of distributor margins, ISO, line reviews and planogram resets.
• Self-starter comfortable building a channel from zero in a small, fast-moving team; strong written and verbal communication.
• Based in the U.S. (West Coast preferred; remote OK). An LA office can be set up.

Pay: $120,000.00 - $160,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Language:

• Korean (Required)

Work Location: In person