Junior Manager Marketing Activation - Southern and Eastern Europe

We are the company that brings a smile to children’s faces. Our mission is to put a smile on 8 billion faces, and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best-tasting, sustainable No.1 kids’ drink.

We are looking for a Marketing Activation Specialist to join our Marketing team. Reporting to the Marketing Activation Manager Southern & Eastern Europe and working closely with the European Sales team, you will support the successful activation of the Capri-Sun brand across a diverse portfolio of markets.

You will take operational ownership of marketing activation across the Baltics, Hungary, Greece, Cyprus, Kosovo and the Balkans , working closely with distributors, Sales teams, agencies and internal stakeholders to translate regional brand priorities into impactful local execution.

RESPONSIBILITIES

Marketing Activation & Market Support

• Take operational ownership of marketing activation across assigned markets, translating regional brand priorities into effective local activation plans in collaboration with distributors and Sales.
• Develop and manage annual activation calendars, adapting and implementing campaigns to meet local market needs.
• Manage activation projects end-to-end, coordinating timelines, agencies, internal stakeholders and deliverables to ensure execution on time, within scope and in line with brand objectives.
• Build strong working relationships with distribution partners, supporting and challenging local activation plans and following up on agreed actions.
• Act as the key Marketing point of contact for assigned markets, ensuring clear and timely communication.
• Manage activation and media spend against agreed budgets, identifying deviations and recommending corrective actions where required.

Consumer & Media Activation

• Manage organic social media channels across assigned markets, including content planning, publishing and performance tracking.
• Execute paid media campaigns for selected markets and manage creative and media agencies against agreed objectives, timelines and deliverables.
• Develop and adapt campaign assets in collaboration with internal stakeholders, agencies and local partners.
• Coordinate and maintain brand websites across assigned markets, ensuring content remains accurate, relevant and up to date.

Brand Assets & Trade Marketing

• Manage the development of artwork, POS materials and merchandising projects from initial briefing through to delivery.
• Ensure marketing materials comply with global brand guidelines and relevant local market requirements.
• Coordinate internal and external approval processes ahead of production and market deployment.
• Support the development of sales presentations, trade materials and customer-facing marketing tools.

Performance & Insights

• Analyse market, consumer and Nielsen data to identify trends, opportunities and competitive insights, translating these into practical recommendations.
• Evaluate activation and campaign performance against agreed KPIs, identifying key learnings and opportunities to improve future activity.
• Prepare regular reports, presentations and business updates for internal stakeholders, Sales teams and distribution partners.

YOUR PROFILE

• Bachelor’s degree in Marketing, Business Administration or a related field, or equivalent relevant professional experience.
• 2–4 years of relevant experience in consumer marketing, trade marketing, brand activation or a similar marketing role, ideally within FMCG.
• Experience coordinating marketing campaigns or activation projects across multiple markets, customers or external partners.
• Strong project management and organisational skills, with the ability to manage multiple priorities, stakeholders and deadlines simultaneously.
• Strong analytical capabilities and a commercial mindset, with the ability to turn market and performance data into actionable recommendations.
• Excellent communication and interpersonal skills, with the confidence to collaborate across functions, cultures and external partner organisations.
• Fluent English and Polish are required.
• Strong Excel and PowerPoint skills; experience with Nielsen or comparable market and consumer data is an advantage.
• Working knowledge of digital and social media activation, campaign performance metrics and agency collaboration.
• Comfortable working independently in a hybrid/remote environment and across multiple countries.
• Proactive, adaptable and ownership-driven, with the ability to take projects from planning through to execution.
• Collaborative team player who enjoys building strong relationships with both internal stakeholders and external partners.
• Willingness to travel within the region as required.

WHAT YOU CAN EXPECT

• Competitive base salary and benefits package.
• A commitment to our sustainability ambition: to become the most sustainable kids’ drink in the world.
• The opportunity to work with the world’s biggest kids’ drink brand, available in markets around the world.
• A fast-paced, international environment with ambitious growth plans.
• Flat hierarchies and the opportunity to take real ownership and make an impact.