Job Title: Senior / Marketing Executive (Start up environment)
# Job Title: Senior / Marketing Executive (Start up environment) **Sip House** · Thành phố Hồ Chí Minh · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Senior / Marketing Executive (Start up environment) Location: Ho Chi Minh City, Vietnam Job Type: Full-Time Industry: F&B / Lifestyle Chain Operations Reports To: Founder About the Role We are looking for a trend-conscious, commercially savvy Senior / Marketing Executive to elevate our expanding portfolio of F&B concepts .In this role, you will bridge the gap between creative aesthetic vision and operational execution. You will be responsible for upholding brand identity across physical dining spaces and digital channels, managing external creative agencies, and crafting compelling brand copy that resonates with contemporary urban diners. Key Responsibilities 1. Brand Narrative & Verbal Identity - Refined Copywriting: Draft and polish brand copy across digital platforms, in-store collaterals, campaign materials, and press announcements with sophisticated, crisp, and engaging phrasing. - Tone of Voice Curation: Define and maintain a distinct branded voice across our Tea and Hot Pot concepts, ensuring all communications convey authenticity, warmth, and modern appeal. 2. Visual & Aesthetic Direction (Taste & Trend Curation) - Trend & Aesthetic Awareness: Translate emerging lifestyle, design, and F&B trends into visually captivating campaign concepts, spatial touchpoints, and dining experiences. - Brand Consistency: Ensure key visuals (KVs), spatial decor, menu presentation, tableware aesthetics, and digital assets align with our high standards for design excellence. 3. External Partner & Creative Agency Management Coordinate and lead multidisciplinary external vendors and creative partners: - Graphic & Visual Design: Brief and oversee design agencies/freelancers for key visuals, packaging, social media graphics, and printed menus. - Spatial & Store Interior Design: Collaborate with interior architects and visual merchandisers to ensure in-store aesthetics, lighting, and guest touchpoints reflect the brand identity. - Digital Content & Media Agencies: Direct production teams and agencies on photo/video shoots, social content creation, and influencer (KOL/KOC) engagements. - PR & Communications Agencies: Partner with PR teams to manage media relations, grand openings, and brand amplification campaigns. 4. Multi-Brand & Chain Operations Execution - Plan and execute end-to-end marketing calendars across multi-store Tea & Hot Pot locations (new store launches, seasonal menu rollouts, cross-promotions, and loyalty campaigns). - Work closely with store managers and operations teams to guarantee seamless campaign rollout at store level. Requirements & Qualifications - Experience: 2–4 years in marketing or brand management, preferably within F&B (Tea/Coffee/Dining), retail, or lifestyle chain brands . - Design & Aesthetic Taste: A keen aesthetic eye with a strong grasp of contemporary visual culture, spatial design trends, packaging aesthetics, and art direction. - Copywriting & Linguistic Flair: Superior written communication skills in Vietnamese and professional fluency in English, with a natural talent for impactful wording and brand storytelling. - Vendor & Project Management: Proven track record in briefing, directing, and managing external agencies (graphic design, interior, digital, PR) to deliver quality work on schedule. - Core Competencies: - Attention to Detail: Meticulous regarding visual symmetry, typography, spatial layout, brand alignment, and campaign execution. - Creativity & Innovation: Ability to pitch fresh, non-conventional campaign concepts suited for a young, trend-conscious demographic in HCMC. - Organizational Skills: Capable of multitasking and prioritizing deliverables across multiple brand concepts simultaneously. Why Join Us? - Multi-Brand Portfolio: Direct creative ownership over distinct, high-growth Tea and Hot Pot concepts in a booming lifestyle market. - Creative Autonomy: A flat, agile, and young startup environment where new concepts and bold ideas are tested and executed quickly. - Career Growth: Clear trajectory toward Brand Manager / Marketing Lead as our store footprint expands across Vietnam. - Package: Competitive salary, performance bonuses, and dining perks across all portfolio brands. How to Apply Please submit your CV and Portfolio (including past campaigns, copywriting samples, or visual direction projects) to [siphousevn@gmail.com] with the subject line "Application: Senior / Marketing Executive - [Your Name]" . Job Types: Full-time, Contract, Permanent Pay: 12,000,000₫ - 20,000,000₫ per month Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-14, источник — Indeed.