IPC/Edge Computer Business Development Specialist

Asus Edge Computer Business Unit delivers a focused portfolio of Edge AI compute solutions across five key categories: Intelligent Edge Computers, Edge Server, AI Accelerators, Industrial Motherboards, Single Board Computers, and the Tinker Board series.

These platforms form the foundation for deploying high-performance, low-latency AI inference and training directly at the edge - empowering industries such as healthcare, retail, and advanced automation to process data in real time without cloud dependency.

We are seeking a Business Development Specialist (BDS). This position requires engaging with potential clients to showcase ASUS’s cutting-edge PC/IoT products, understanding client needs, and delivering OTS, Customized/ODM solutions that align with their business objectives, especially in Manufacture, Surveillance and Medical market and accelerate revenue growth.

Business Development Specialist – Essential Duties and Responsibilities

• Conduct targeted cold calling, email outreach, and proactive prospecting to identify and qualify potential leads for ASUS Intelligent Edge Computers in healthcare, retail, and industrial automation sectors.
• Support the execution of go-to-market activities, including outreach to system integrators, ISVs, and OT SIs to help expand channel partner engagement and accelerate Edge AI adoption.
• Build and maintain relationships with Enterprises, Machine Builders, Manufacturers, and OT SIs through regular follow-ups, meetings, and ongoing communication to position ASUS Edge AI solutions effectively.
• Prepare and deliver technical presentations, product demonstrations, and proof-of-concept sessions (e.g., showcasing NVIDIA Jetson or NPU-accelerated performance and rugged fanless designs) for clients, webinars, and industry events.
• Gather market feedback and customer requirements to assist the Product Management and R&D teams in refining Edge AI product roadmaps and solution offerings.
• Track and maintain a healthy sales pipeline, update CRM records, support forecasting efforts, and provide regular reports on lead generation and deal progress to help achieve team sales targets.

Additional Support Responsibilities:

• Assist in organizing participation at trade shows, conferences, and customer visits, including demo setup and on-site support.
• Research target accounts, industry trends, and competitive landscape to identify new business opportunities.
• Collaborate with internal teams (marketing, technical support, sales) to ensure smooth lead handoff and customer onboarding.
• Monitor and report on key performance metrics such as number of calls, qualified leads, meetings booked, and conversion rates.

Required Qualifications:

Years of Education

• Bachelor’s degree in technical or business degree

Work Experience

• 1 to 3 years of experience in Computer hardware/or IPC related business development or account management
• Proven experience driving Edge AI computer channel and client development, including setting demand creation goals, coaching partners on ASUS’s edge-optimized hardware (Intelligent Edge Computers, AI Accelerators, Industrial Motherboards, SBCs), and evaluating performance against revenue and pipeline metrics.

Knowledge and Skills

• Excellent verbal and written communication skills; the ability to call, connect, and interact with potential customers
• Persuasive and goal-oriented
• Possesses an energetic, outgoing, and friendly demeanor
• Demonstrated and proven sales results

Working Conditions :

• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• 35%-50% Traveling is required (domestic and international)

The final salary amount will be determined based on the qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).