International Marketing Executive
# International Marketing Executive **Smacks Hamburgers** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Smacks is a fast-growing, bold and energetic burger brand operating across the UK and UAE. We’re looking for a highly creative, commercially minded International Marketing Executive to join our team in Dubai and take responsibility for coordinating and growing the Smacks brand across both the UAE and UK markets. This is not a role for someone who simply schedules social media posts. We want someone who understands food, culture, trends and what makes people stop scrolling — while also understanding that great marketing ultimately needs to drive customers, orders and sales. The Role You will take day-to-day ownership of marketing activity across Smacks UK and UAE, working closely with management, restaurant teams, franchisees, content creators and external partners. You will be expected to develop ideas, execute campaigns and continuously look for new ways to make Smacks relevant, exciting and talked about. Key Responsibilities Develop and manage the marketing calendar across the UK and UAE Plan and execute creative marketing campaigns designed to increase brand awareness, footfall and sales Manage Smacks’ social media presence, including Instagram and TikTok Develop high-impact TikTok, Reels and short-form video concepts Identify trends and turn them into relevant Smacks content quickly Develop creative campaigns around new products, limited-edition menu items and store launches Coordinate content creation across UK and UAE restaurants Brief photographers, videographers, designers and content creators Build relationships with influencers and organise influencer/creator visits Manage influencer seeding and collaborations Support paid advertising campaigns across Meta, TikTok and other relevant platforms Support marketing activity across delivery platforms including Deliveroo, Uber Eats and Just Eat Develop local-store marketing campaigns for individual restaurants Monitor competitors and identify emerging F&B trends Work with franchisees and restaurant managers to implement national and local campaigns Analyse campaign performance, social engagement and sales impact Produce clear weekly/monthly marketing reports Continuously generate new ideas to make Smacks stand out in the highly competitive burger/QSR market Who We’re Looking For You should have: Minimum 2 years’ marketing experience Previous F&B, restaurant, hospitality or QSR marketing experience is strongly preferred Strong understanding of Instagram, TikTok and short-form video Excellent understanding of current social media and food trends Experience working with influencers and content creators Strong creative instincts and the ability to generate original campaign ideas Good understanding of digital advertising and performance marketing Strong written and verbal communication skills Ability to manage multiple campaigns and markets simultaneously Ability to work independently and take ownership of projects Commercial awareness — you understand that marketing should ultimately contribute to sales Experience within the UAE F&B market would be a major advantage. Experience marketing to a UK audience would also be highly desirable. What Matters Most to Us Your portfolio matters more than your qualifications. We want to see examples of campaigns, content, social accounts or brands you’ve worked on. We are particularly interested in candidates who can demonstrate that their work has generated: Strong social engagement Viral or high-performing content Increased restaurant footfall Increased online/delivery orders Successful influencer campaigns Measurable sales growth The Opportunity This is an opportunity to take significant ownership of marketing for a growing international restaurant brand. You’ll have the freedom to bring forward bold ideas, experiment with new concepts and help shape how Smacks grows across both the UK and UAE. We move quickly, test ideas and aren’t afraid to do things differently. If you understand food, social media, culture and how to turn attention into customers, we’d like to hear from you. How to Apply Please apply with your CV and, importantly, examples of your previous marketing work or portfolio. Applications without examples of previous work may not be considered. Pay: AED6,000.00 - AED8,000.00 per month Work Location: Hybrid remote in Dubai (Dubai)
Наблюдалась 2026-09-17, впервые 2026-09-15, источник — Indeed.