Hospital Marketing Lead
# Hospital Marketing Lead **Pi Health Cancer Hospital** · Hyderabad, Telangana · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Multispecialty Hospital & Diagnostic Services Department: Marketing & Business Development Reporting to: CEO / COO / Hospital Director Employment Type: Full-time Location: Hospital-based, with local travel for outreach and business development Role Overview We are seeking an experienced, results-driven Hospital Marketing Lead to strengthen the hospital’s market presence, expand patient access, and deliver sustainable growth across multispecialty and diagnostic services. The role will lead integrated marketing, business development, doctor engagement, corporate partnerships, and digital campaigns. Key priorities include increasing OPD consultations, clinically appropriate IPD admissions and procedures, diagnostic service utilization, and preventive health check-up bookings. The successful candidate will work closely with clinicians, diagnostics teams, hospital operations, and patient services to align marketing initiatives with clinical capacity, service quality, and patient needs. Key Responsibilities1. Marketing Strategy & Business Growth - Develop and execute annual, quarterly, and monthly marketing plans aligned with hospital priorities, budgets, and growth targets. - Create specialty-wise growth plans in collaboration with clinical leaders, focusing on patient needs, service availability, and catchment-area opportunities. - Conduct market research, competitor analysis, and catchment mapping to identify underserved segments and opportunities for expansion. - Plan campaigns for new consultants, specialties, facilities, diagnostic capabilities, and preventive healthcare programs. - Manage marketing budgets, prioritize spending, and evaluate campaign effectiveness against agreed business outcomes. 2. Diagnostics & Preventive Healthcare - Develop targeted campaigns for pathology, laboratory services, radiology, imaging, and other available diagnostic services. - Increase awareness and appropriate utilization of services such as CT, MRI, ultrasound, X-ray, ECG, and echocardiography, where available. - Work with clinical and diagnostic teams to develop and promote preventive health packages and specialty-specific screening programs. - Build professional relationships with local clinics, nursing homes, general practitioners, corporates, and institutions. - Organize health camps, screening initiatives, and awareness programs with clear plans for appointment coordination and patient follow-up. - Coordinate with diagnostic teams to ensure campaigns accurately reflect service availability, preparation requirements, reporting timelines, and patient support. 3. Doctor Engagement & Referral Development - Build and maintain professional relationships with referring doctors, clinics, and healthcare institutions. - Implement structured outreach plans to communicate consultant availability, clinical expertise, diagnostic capabilities, and service updates. - Coordinate doctor meetings, continuing medical education (CME) programs, and clinical networking activities with the medical leadership team. - Maintain an accurate referral relationship database and monitor referral trends, engagement activities, and service feedback. - Work with operations and clinical teams to address coordination issues affecting referring doctors and their patients. - Ensure referral engagement is ethical, transparent, and consistent with hospital policies and applicable requirements. 4. Corporate & Institutional Partnerships - Identify and develop partnerships with employers, educational institutions, residential communities, and other relevant organizations. - Promote corporate health check-ups, employee wellness initiatives, screening programs, and hospital services. - Coordinate proposals, service packages, and partnership terms with hospital leadership, finance, and operations. - Monitor partnership performance, service delivery, and opportunities for repeat engagement. 5. Digital Marketing & Brand Management - Lead digital marketing across paid search, SEO, social media, the hospital website, and relevant online listings. - Develop campaigns that generate qualified enquiries and appointment bookings for consultations, diagnostics, and health packages. - Ensure doctor profiles, consultation timings, service information, locations, and contact details remain accurate and current. - Manage agencies and vendors through clear briefs, deliverables, budgets, and performance reviews. - Oversee content development with appropriate clinical review to ensure accuracy and responsible communication. - Monitor online feedback and coordinate timely responses with patient services, while protecting patient confidentiality. 6. Enquiry Conversion & Patient Experience - Partner with call centre, front office, and patient services teams to improve enquiry handling, appointment scheduling, and follow-up. - Track the patient journey from initial enquiry to booking and attendance, identifying and addressing avoidable drop-offs. - Align campaigns with consultant schedules, appointment availability, diagnostic capacity, and operational readiness. - Share patient feedback and recurring service concerns with relevant department heads to support improvements. - Ensure promotional communication clearly explains package inclusions, exclusions, pricing, and booking conditions. 7. Team Leadership & Performance Reporting - Lead and coach the marketing, outreach, and business development team. - Set clear individual targets, territory plans, activity standards, and review schedules. - Maintain accurate campaign, lead, referral, and partnership records using CRM or agreed reporting systems. - Present regular performance reports covering results, spending, trends, challenges, and corrective actions. - Collaborate with finance and operations to assess marketing contribution to service-line growth and revenue. Key Performance Indicators Targets will be agreed with hospital leadership based on baseline performance, clinical capacity, and business priorities. - Growth in OPD consultations and specialty-wise patient volumes. - Contribution to clinically appropriate IPD admissions, procedures, and service-line revenue. - Diagnostic bookings and preventive health package uptake. - Qualified enquiry volume, appointment conversion, and attendance rates. - Cost per qualified enquiry, cost per acquired patient, and campaign return on investment. - Active referral relationships and referral-source diversity. - Corporate partnership activity, utilization, and repeat business. - Marketing budget adherence and timely campaign delivery. - Accuracy of reporting, enquiry follow-up, and patient-facing information. Qualifications & Experience - Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related discipline. - MBA or postgraduate qualification in Marketing or Healthcare Management preferred. - Typically 5–8 years of relevant experience in hospital marketing, healthcare business development, or diagnostic services, including team or function leadership. - Demonstrated success in growing hospital or diagnostic service volumes through measurable marketing and business development initiatives. - Experience in doctor engagement, corporate partnerships, local market development, and digital lead generation. - Experience in a multispecialty hospital or integrated hospital and diagnostics setting preferred. Skills & Competencies - Strong understanding of hospital services, diagnostic offerings, and patient access pathways. - Ability to translate business objectives into practical marketing plans and measurable outcomes. - Strong relationship management, communication, presentation, and negotiation skills. - Working knowledge of digital advertising, SEO, social media, CRM systems, and campaign analytics. - Ability to manage budgets, teams, agencies, and multiple priorities. - Collaborative approach to working with clinicians and operational teams. - Sound judgment, patient sensitivity, and commitment to ethical healthcare marketing. - Willingness to travel locally for outreach, events, and partner meetings. Professional Standards All marketing activities must use accurate, clinically reviewed information, respect patient privacy and consent, and follow applicable requirements and hospital policies. Growth initiatives must support clinical appropriateness and patient choice, without misleading claims, guaranteed outcomes, or pressure for unnecessary services. Pay: ₹50,000.00 - ₹75,000.00 per month Work Location: In person
Наблюдалась 2026-10-17, впервые 2026-10-16, источник — Indeed.