HORECA Sales Manager
# HORECA Sales Manager **Farmex Freshia Trading llc** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role Job Title: HORECA Sales Manager Department: Sales / Foodservice Division Reports To: Sales Director / General Manager Position Overview The HORECA Sales Manager is responsible for leading the company's sales and business development efforts across the Hotel, Restaurant, and Café (HORECA) channel. The core objective of this role is to drive revenue growth, expand market share, and build sustainable strategic partnerships with hotels, restaurant chains, independent restaurants, and foodservice contractors. This role requires strong team leadership, commercial acumen, and a deep understanding of the foodservice industry, with the ability to develop and execute channel strategies that ensure effective product penetration and brand visibility within the HORECA segment. Key Responsibilities 1. Sales Strategy & Business Planning Develop and execute annual, quarterly, and monthly sales plans for the HORECA channel to achieve company revenue and profit targets. Analyze market trends, competitor activity, and customer needs to identify new growth opportunities and market segments, and formulate corresponding market entry strategies. Manage the channel budget to ensure efficient resource allocation and cost control, maximizing return on investment. 2. Key Account Development & Management Independently develop and maintain key HORECA accounts, including international hotel groups, fine dining restaurants, café chains, catering contractors, and cloud kitchens. Build and sustain long-term relationships with key decision-makers (e.g., owners, executive chefs, F&B directors, procurement managers), driving negotiations, contract signings, and annual framework agreement renewals. Conduct regular business reviews with clients to uncover cross-selling and upselling opportunities and increase share of wallet. 3. Team Leadership & Performance Management Recruit, manage, train, and coach the HORECA sales team, establishing clear roles, responsibilities, and performance evaluation systems. Set sales KPIs for the team and individuals, monitor performance through weekly/monthly reviews, and ensure team targets are met. Foster a high-performance, collaborative team culture that motivates members to consistently excel in a fast-paced market environment. 4. Cross-Functional Collaboration & Operational Support Work closely with Marketing, Supply Chain, Finance, and Customer Service teams to ensure smooth product supply, order fulfillment, credit management, and after-sales service. Monitor sales data and accounts receivable, collaborating with Finance to control credit risk and ensure efficient collection. Represent the company at trade shows, client events, and business visits to enhance the brand's professional image in the HORECA sector. Qualifications Education: Bachelor's degree or above; major in Marketing, Business Administration, Hospitality Management, or a related field preferred. Experience: Minimum 5 years of HORECA channel sales experience, with at least 2 years in a team management role. Background in food, beverage, hotel supplies, or related B2B foodservice industries preferred. An established HORECA client network and key decision-maker relationships are a strong plus. Core Competencies: Commercial Acumen: Strong negotiation, financial analysis, and contract management skills, with the ability to handle complex pricing and commercial terms. Customer Orientation: Skilled in consultative selling, with the ability to deeply understand clients' back-of-house operations and procurement logic and provide tailored solutions. Leadership: Excellent team motivation, coaching, and performance management capabilities, able to lead a team to achieve targets in a highly competitive market. Communication & Coordination: Outstanding internal and external communication skills, able to collaborate effectively with stakeholders at all levels. Other Requirements: Proficiency in CRM systems and office software, with a data-driven approach to sales management. Ability to accommodate frequent client visits and regional travel. Fluent written and verbal English communication skills. Performance Metrics Channel revenue and profit achievement rate Number of new clients developed and growth rate of existing accounts Renewal rate and share-of-wallet growth for key accounts Team KPI achievement rate and talent pipeline development Pay: AED5,000.00 - AED10,000.00 per month Work Location: Hybrid remote in Dubai (Dubai)
Наблюдалась 2026-09-20, впервые 2026-09-17, источник — Indeed.