Healthcare Community Liaison – Hospice Marketing

Healthcare/Hospice Marketing Community Liaison

Qualifying Criteria

Hospice Marketing experience REQUIRED

Must have hospice book of business in Alameda County, Oakland , and Berkeley

Established Healthcare Network of Healthcare Contacts

Redwood Hospice Location: Alameda County, CA Job Type: Full-Time | Field-Based Compensation: $115,000–$145,000 per year

Make an Impact in Your Community

Redwood Hospice is seeking an experienced, relationship-driven Hospice Community Liaison to help expand our presence throughout Alameda County.

This is an excellent opportunity for a healthcare sales and marketing professional who understands the hospice referral landscape and knows how to build trusted, long-term relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, senior living organizations, case managers, social workers, and other healthcare partners.

The ideal candidate is compassionate, highly motivated, comfortable working independently in the field, and passionate about connecting patients and families with quality end-of-life care.

Key Responsibilities:

• Develop and maintain relationships with community organizations, businesses, and stakeholders
• Represent the company at community events, meetings, and conferences
• Collaborate with internal teams to develop marketing strategies and initiatives
• Create and implement print advertising campaigns to promote company products or services
• Manage the company's WordPress website, ensuring content is up to date and engaging- Utilize digital marketing techniques to drive brand awareness and generate leads
• Write compelling copy for marketing materials, including brochures, newsletters, and social media posts- Assist with product management activities, including market research and competitive analysis- Develop and manage marketing budgets to maximize RO

I- Execute email marketing campaigns to nurture leads and engage customers- Support e-commerce initiatives by optimizing product listings and driving online sales

• Collaborate with the sales team to develop effective sales strategies

Skills

• Strong knowledge of print advertising strategies and techniques
• Proficiency in WordPress content management system
• Experience with digital marketing platforms and tools
• Excellent copywriting skills with a focus on persuasive messaging
• Understanding of product management principles and practices
• Ability to create and manage budgets for marketing campaigns
• Knowledge of email marketing best practices and automation tools
• Familiarity with e-commerce platforms and strategies- Strong sales acumen with the ability to collaborate effectively with sales teams

This is an exciting opportunity for a motivated individual who is passionate about community engagement and has a strong background in marketing. Join our team as a Community Liaison and make a positive impact on our brand presence within the community. Apply now!

Qualifications:

• Must Reside in Northern California
• Healthcare experience preferably Hospice
• Established Healthcare Network of Healthcare Contacts
• Minimum 2 years of hospice marketing, community liaison, healthcare sales, or business development experience required.
• Must Reside in Northern California
• Healthcare experience preferably Hospice
• Established Healthcare Network of Healthcare Contacts
• Direct hospice industry experience strongly preferred.
• Established relationships within the Alameda County healthcare community are highly desirable.
• Demonstrated ability to develop referral relationships and generate new business.
• Strong understanding of hospice services and the healthcare referral process.
• Excellent interpersonal, communication, presentation, and relationship-building skills.
• Self-motivated and comfortable managing a field-based territory independently.
• Strong organizational and follow-up skills.
• Ability to collaborate effectively with clinical and operational teams.
• Valid driver's license, reliable transportation, and ability to travel throughout the assigned territory.

Compensation & Benefits:

• Competitive annual compensation of $115,000–$145,000 , based on experience and qualifications
• 401(k)
• 401(k) matching
• Medical insurance
• Dental insurance
• Vision insurance
• Paid Time Off
• Professional growth opportunities
• Supportive and collaborative team environment

Why Redwood Hospice?

At Redwood Hospice, our work is centered around providing compassionate care, dignity, and support to patients and families during one of life's most important transitions.

As a Community Liaison, you will play an important role in ensuring that healthcare professionals and families throughout the community understand the hospice resources available to them. You will have the opportunity to build meaningful professional relationships while directly contributing to the growth and impact of our organization.

If you are an experienced hospice professional who thrives on building relationships, developing referral partnerships, and making a difference in the community, we would love to speak with you.

Application Question:

How many years of direct hospice marketing, community liaison, or hospice business development experience do you have?

Work Location: Field-based throughout Alameda County, CA open to Oakland and Berkeley region as well

Pay: $115,000.00 - $145,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: On the road