Head of Vertical - Home Improvement
# Head of Vertical - Home Improvement **Madrivo** · United States · `Remote` · `Full Time` 💼 **Уровень роли:** `Executive` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Vertical-Management]` `[Business-Development-Director]` `[Lead-Generation-Manager]` `[Sales-Director]` `[General-Manager]` `[Vertical-Leadership]` `[Vertical-Sales-Director]` `[Vertical-Market-Director]` --- ### About the Role About Madrivo Madrivo is building a Direct-to-Consumer home improvement vertical designed to become a trusted consumer brand with independent asset value. The vertical is backed by Madrivo 's in-house agency, exclusive media, marketing team, and technology partnerships. The Role The Vertical General Manager, Home Improvement, will own the vertical end to end: buyer sales, partnerships, monetization, and media strategy. You'll deliver strong ROAS for contractor partners, maximize publisher yield, and build a consumer experience homeowners trust. This is a hands-on builder role with the opportunity to grow a team. What You'll Own - Close, onboard, and grow the top buyers of home improvement leads, clicks, and calls. - Build a diversified buyer mix across categories such as roofing, windows, bath, HVAC, and solar. - Monetize the full consumer journey, including post-monetization for added margin. - Make home improvement the top offer for Madrivo publishers, measured by eCPM. - Lead omnichannel media buying strategy with Madrivo 's in-house agency. - Ensure lead flows meet TCPA and consent compliance standards. - Own the vertical P&L and optimize using performance data. - Recruit and lead a team as the vertical scales. Success in the First 12 Months - $5M in top-line revenue at a 20% gross margin - An additional 5% margin from post-monetization - The top offer for Madrivo publishers in the vertical, measured by eCPM - A clear path to independent asset value for the vertical Who You Are - 5+ years of proven results in home improvement lead generation. - Built a vertical from scratch for an aggregator and led all demand for a $25M+ annual revenue vertical. - Strong relationships with the top buyers of home improvement leads, clicks, and calls. - Led media buying that delivered positive yield and high buyer ROAS. - A sophisticated sales executive and rainmaker: hungry, humble, and gets things done. - Analytical and data-driven. - Comfortable as a hands-on contributor and ready to build and lead a team. Why This Role You'll run the vertical as its GM, with real ownership and a head start most builders never get: agency, media, publishers, and technology already in place. You'll build a lasting consumer brand, not just a lead flow, and grow your own team along the way. Originally posted on Himalayas
- Vertical-Management
- Business-Development-Director
- Lead-Generation-Manager
- Sales-Director
- General-Manager
- Vertical-Leadership
- Vertical-Sales-Director
- Vertical-Market-Director
Наблюдалась 2026-10-02, впервые 2026-10-02, источник — Himalayas (JSON API).