Head, Venue Sales

Contract Period: 2-Years

Powering the Arts, Empowering You

Join us to shape Singapore’s arts landscape. Collaborate with passionate people, champion bold ideas, and bring iconic spaces to life. Your creativity fuels a vibrant cultural future.

Job purpose

The Head of Venue Sales leads AHG’s Venue Sales function to maximise venue utilisation and deliver sustainable revenue growth across its venue portfolio. The role drives sales and market development strategies, develops new business opportunities, strengthens hirer relationships and leads the Venue Sales team in delivering a high-quality customer experience.

Duties and responsibilities

1. Venue Hire

• Support Director, Venue Management to meet AHG’s Venue Hire Income, Venue Utilisation and Visitorship KPIs for all six AHG venues.
• Responsible for the Venue Sales team’s sales pipeline, hirer database, enquiry-to-booking processes and service recovery
• Oversight of venue-hire rate structures, quotations, billing and debt follow-up.
• Develop sales and promotion strategies and initiatives.
• Undertake regular reviews of rate structures and pricing strategies for venue hire.
• Actively source for and develop a network of potential hirers from diversified segments, including corporate hirers.
• Work effectively with internal stakeholders to achieve organizational goals.

1. Stakeholder Satisfaction

• Develop regular engagement platforms and initiatives for hirers.
• Oversee the Venues Sales team to ensure the hirer satisfaction survey is carried out regularly with a good response rate and review the survey form where required.
• Ensure feedback from hirers is addressed promptly and effectively.

1. People Leadership

• Build a team that is sales proactive, service-oriented and operationally disciplined and provide close guidance where required
• Lead and mentor the team to promote collaboration, accountability, continuous learning and high-quality delivery.
• Set clear work priorities, service standards and accountabilities, and allocate resources according to business needs.
• Review processes and SOPs to improve efficiency, accuracy and controls

Qualifications

Education

• Degree in Events, Hospitality, Business, Marketing or a related discipline.

Experience

• 15 years of experience in venue sales, business development, account management or commercial sales, preferably within arts, events, hospitality, attractions or venue management.
• Proven track record in driving revenue, venue utilisation and sales pipelines.
• Experience developing new business and corporate accounts, while maintaining strong relationships with existing hirers.
• Experience overseeing pricing, quotations, contracts/billing and debt follow-up.
• Prior experience leading, coaching and managing a sales or customer-facing team.

Skills

• Strong people leadership skills with the ability to coach and motivate a sales team.
• Proactive, results-oriented and customer-focused.
• Customer Experience & Service Recovery
• Comfortable working after office hours or on weekends due to servicing of events as required.

NOTE: This is a 2-year contract role.