Head of U.S. Retail Operations & Expansion

About the Opportunity

This is not a traditional store management position.

You'll have the opportunity to shape our U.S. retail strategy, lead the launch of our first stores, and build a scalable retail operation.

Our vision is to begin with pilot stores in California and gradually expand into a nationwide retail network, with a long-term goal of approximately 50 locations.

We're looking for someone who can think strategically, take ownership, and turn ideas into results.

About Us

Ameziel Inc. is the U.S. subsidiary of ZIEL Home Group, a publicly listed home furnishings company in China. Our brands, including SONGMICS, VASAGLE, and Feandrea , offer affordable, stylish, and functional furniture, home organization, and pet products.

With an established e-commerce presence and warehouse operations across the United States, we are now preparing to expand into physical retail.

We're looking for an experienced, entrepreneurial retail leader to help us build our U.S. retail business from the ground up.

Key Responsibilities

• Retail Strategy & Business Development: Develop our U.S. physical retail strategy, including store formats, target markets, customer positioning, and expansion plans.
• New Store Development: Lead market research, site selection, lease evaluation, store planning, and new store openings.
• Sales & Profitability: Build store-level financial models, manage budgets and P&L, and develop strategies to drive sales, margins, and profitability.
• Store Operations: Establish operational standards, staffing models, sales KPIs, training programs, and performance management processes.
• Omnichannel Integration: Connect physical retail with our existing e-commerce, inventory, warehousing, and distribution operations.
• Team Building: Recruit, develop, and lead retail management teams as the business grows.
• Cross-Functional Leadership: Work closely with our U.S. leadership team and China headquarters to turn business plans into successful retail operations.
• External Partnerships: Evaluate and manage relationships with retail development partners, landlords, contractors, and service providers.

Qualifications

Required:

• 1+ years of U.S. retail experience, including leadership in store operations, retail expansion, or multi-unit management.
• Proven experience opening new retail stores and managing ongoing store operations.
• Strong knowledge of retail financial performance, including sales, gross margins, operating costs, and P&L.
• Experience building or scaling retail operations, preferably from an early stage.
• Professional fluency in both Mandarin Chinese and English , including business communication.
• Strong project management, problem-solving, and leadership skills.
• Ability to work in Southern California and travel as needed.

Preferred:

• Experience in furniture, home furnishings, home organization, or lifestyle retail.
• Background in growing retail chains, emerging consumer brands, or e-commerce brands expanding into physical stores.
• Experience managing multiple locations or regional retail operations.
• Familiarity with the Southern California retail market and commercial real estate.

Why Join Us?

This is a unique opportunity to help build an entirely new business channel for an established international brand.

Rather than stepping into an existing retail structure, you'll have the opportunity to help shape the strategy, develop the team, and build the foundation for long-term growth.

We're looking for a builder, a problem-solver, and a hands-on leader who is excited about creating something from the ground up.

Pay: From $100,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person