Head of Social Lead Generation

Job Summary

DigitalQatalyst (DQ) is hiring a commercially minded, results-driven Social Media Lead to run our Digital Lead Generation social team. You will turn our social media presence, executive thought leadership and 6xD advisory work into qualified B2B conversations, leads, meetings and pipeline.

This is a full-time, office-based role in Dubai, combining team leadership with hands-on prospecting. Success is measured by on-time delivery and the qualified leads, meetings and pipeline you generate.

Key Responsibilities

1. Team Leadership & Operations

• Lead the social team and freelancers: set weekly priorities, assign owners and deadlines, and track progress.
• Give direct feedback, resolve bottlenecks and escalate risks early.
• Report weekly on delivery and commercial results.

1. Content Planning & Quality

• Run the content calendar and publishing across our social channels (LinkedIn, Instagram, YouTube, X and Substack).
• Make sure every post has a clear hook, one message, one call to action and working links.
• Match 6xD content to the right audiences and business challenges, and use performance data to improve it.

1. B2B Targeting & Social Prospecting

• Define and maintain our ICPs, buyer personas and priority accounts.
• Research target organisations and decision-makers, using LinkedIn Sales Navigator and other platforms.
• Engage them with relevant content and personalised messages, not mass outreach.

1. Intent Detection & Lead Qualification

• Separate general engagement from real buying interest.
• Start and nurture conversations, and qualify prospects on fit, authority, challenge, intent and timing.
• Set the next step (discovery call, meeting or demo) and follow up on high-intent prospects quickly.

1. Commercial Handoff & Pipeline

• Hand qualified leads to the commercial team with full context and a recommended next step.
• Keep CRM records accurate and track leads through to meetings, demos and opportunities.

1. Reporting & Improvement

• Report weekly on delivery, leads and pipeline, and trace results back to content and channel.
• Use the evidence to improve targeting, messaging and playbooks.

Required Qualifications & Experience

• 2+ years generating B2B leads through social media (social selling, demand generation, business development or ABM), with results you can show in numbers.
• Hands-on social media management across platforms, with LinkedIn as your strongest.
• Experience leading or coordinating a team, freelancers or a lead-generation project.
• Experience researching target organisations and qualifying B2B prospects, and using a CRM or lead tracker.
• Background in advisory, consulting, enterprise tech, AI, SaaS or professional services. B2C or retail-only experience will not be a match for this role.
• Degree in Business, Marketing, Communications or a related field preferred.

Technical Competencies

• Team leadership, project planning and delivery tracking
• B2B social selling, LinkedIn and Sales Navigator
• ICP and persona development, account research
• Lead qualification, nurturing and commercial conversations
• Content planning, quality control and call-to-action development
• CRM management, conversion analysis and pipeline reporting
• Social analytics, AI-assisted research tools and a good grasp of enterprise AI and digital transformation

Soft Skills

• Drive: you chase targets, follow up persistently and stay organised under pressure
• Accountability and quick, firm decision-making
• Commercial curiosity and an analytical mindset
• Strong business writing and confidence with senior executives
• Attention to detail, and openness to feedback and experimenting

Practical Trial Requirement

Shortlisted candidates complete a short online assessment and a practical trial showing how you would run a social lead-generation workflow: defining an ICP and target accounts, building a sample prospect list, writing personalised outreach, qualifying a lead, preparing a handoff and producing a simple weekly report.

Key Performance Expectations

• On-time team delivery and a reliable content calendar
• High-quality content that meets our editorial standards
• Growth in target-account engagement and qualified connections
• More qualified conversations, leads, meetings and demos
• Accurate CRM records and complete handoffs
• Clear visibility of pipeline sourced or influenced by social activity

Numeric targets are agreed with leadership against the initial baseline.

Why Join DigitalQatalyst?

Own a real commercial mandate and work directly with senior leadership. Turn AI and digital-transformation thought leadership into B2B conversations, help build DQ's presence in new markets including Europe, and build repeatable lead-generation processes with visible commercial impact.

Job Details

• Job Type: Full-time
• Location: Dubai, UAE (on-site). [Candidates must be UAE-based or able to relocate.]
• Experience: 2+ years in B2B lead generation, social selling, demand generation or business development, plus team leadership or project coordination
• Availability: Full-time from the Dubai office

Application Instructions Email hr@digitalqatalyst.com with:

• Your updated CV
• Your best B2B lead-generation result from social media, with numbers
• The largest team or freelancer group you have led
• Your current location

Pay: From AED4,000.00 per month

Experience:

• Social Media Lead : 3 years (Required)

Location:

• Dubai (Required)

Work Location: In person