Head of Sales

About Us

Since 2009, VITRONIC Machine Vision Middle East LLC has been a leader in providing innovative solutions in Traffic Technology, Logistics Automation, and Industrial Automation. Based in Dubai, our regional subsidiary is the largest in the group, employing over 220 professionals committed to excellence, covering markets of the Middle East and Africa. We are part of a large international corporation.

About the Role

The Head of Sales is responsible for leading the VITRONIC MEA sales organization and driving commercial growth across the Middle East and Africa.

The position is accountable for achieving VITRONIC MEA sales and order intake targets across the Traffic and Road User Charging (RUC) Business Units, strengthening strategic customer relationships, developing existing markets and creating new business opportunities.

The Head of Sales provides direction to the VITRONIC MEA Sales, Key Account Management and Business Development teams, ensures a structured approach to strategic accounts and major opportunities, and maintains clear visibility of the sales pipeline and expected business development.

The role works closely with VITRONIC MEA management, the Traffic and Road User Charging (RUC) Business Units and relevant internal functions to ensure commercial opportunities are developed effectively from initial customer engagement through contract award.

Responsibilities

1. Sales Leadership & Target Achievement

• Lead VITRONIC MEA sales activities across Traffic and RUC and ensure achievement of annual sales and order intake targets.

1. Sales Strategy & Market Priorities

• Develop and implement the VITRONIC MEA sales strategy in line with the priorities of the Traffic and RUC Business Units.

1. Key Account Management

• Build and maintain strong relationships with strategic customers and key decision-makers across the region.

1. Business Development & Market Expansion

• Identify and develop new customers, markets, and business opportunities across the Middle East and Africa.

1. Opportunity, Tender & Contract Development

• Oversee major sales opportunities from qualification through commercial closure and contract award.

1. Sales Pipeline & Forecasting

• Maintain clear visibility of the sales pipeline and prepare accurate sales forecasts for Traffic and RUC.

1. Commercial Management

• Ensure major commercial opportunities follow internal approval processes and support profitable commercial decisions.

1. Cross-Functional Cooperation

• Maintain close coordination between Sales and relevant internal departments to support major opportunities and customer requirements.

1. Team Leadership & Development

• Lead and develop the Sales, Key Account Management, and Business Development team and ensure clear performance expectations.

Skills/Qualifications

• 10 years of experience in sales, business development, or key account management, with proven leadership experience.
• Strong experience managing complex B2B and/or government-related sales opportunities.
• Proven track record of achieving sales, revenue, and order intake targets.
• Strong knowledge of sales strategy, pipeline management, forecasting, and commercial negotiations.
• Experience managing major tenders, bids, proposals, and contract negotiations.
• Strong key account management and relationship-building skills with senior decision-makers.