Head of Product and Marketing

Xthings Distribution Inc. | Fremont, California | Full-time, on-site

Reports to

Chief Executive Officer

Location

Fremont, California

Function

Product and Marketing

Travel

As needed for customers and industry events

About Xthings Group

Xthings Group is a global leader in AIoT-driven security and smart access solutions, serving millions of users across commercial, residential, and industrial sectors. With a strong portfolio of brands including Anviz, ULTRALOQ, and Ulticam, Xthings delivers trusted solutions that integrate biometric identification, smart locks, video surveillance, and cloud-based SaaS platforms. Driven by the mission of “Accelerating the Future of AIoT”, Xthings continues to expand its global presence through advanced technologies, open ecosystem partnerships, and a commitment to customer success.

The Opportunity

The Head of Product and Marketing will lead the company’s product vision, portfolio strategy, product marketing, and go-to-market execution for the U.S. market. This leader will connect customer insight, product development, brand and positioning, launch execution, and commercial results into one operating system.

Reporting to the CEO, you will work across product managment, engineering, marketing and sales operations, business development, and customer support. You will bring clarity to priorities, build a high-quality product and marketing cadence, and help Xthings translate its technology into products customers understand, trust, and choose.

What You Will OwnProduct Vision and Portfolio Strategy

· Set and communicate a coherent product vision, strategy, and multi-year roadmap across smart locks, cameras, access control, software, and services.

· Own portfolio prioritization, investment recommendations, product lifecycle decisions, and the trade-offs required to focus resources on the highest-value opportunities.

· Build a disciplined understanding of customer needs, market dynamics, competitors, channel economics, and emerging opportunities in smart home and security.

· Establish product success measures, review performance regularly, and use evidence to improve the roadmap.

Product Development and Customer Experience

· Lead product definition from discovery through launch and lifecycle management, including requirements, experience principles, quality expectations, and release readiness.

· Partner with hardware, firmware, mobile, cloud, and AI/ML teams to deliver reliable, intuitive, and secure connected experiences.

· Guide integrations with Apple Home, Google Home, Alexa, and other relevant platforms and ecosystem partners.

· Ensure products reflect U.S. customer expectations for privacy, safety, security, accessibility, and ease of installation and use.

· Coordinate with internal teams on technical, regulatory, and certification requirements, including FCC, UL, and NDAA considerations where applicable.

Marketing, Positioning, and Go-to-Market

· Own product marketing strategy, segmentation, positioning, messaging, value propositions, pricing input, competitive narratives, and sales enablement.

· Build integrated go-to-market plans for new products and major releases across retail, e-commerce, distribution, professional channels, and strategic partners.

· Create a launch process with clear decision rights, milestones, readiness criteria, and post-launch measurement.

· Strengthen the connection between product, brand, demand generation, channel marketing, public relations, and customer education.

· Use customer and market feedback to improve adoption, conversion, retention, reviews, and lifetime value.

Leadership and Operating Rhythm

· Lead and develop the product and marketing organization, setting expectations for craft, accountability, collaboration, and customer focus.

· Create clear cross-functional operating rhythms for roadmap reviews, launch reviews, portfolio decisions, and business performance reviews.

· Align executives and teams around priorities, decisions, risks, dependencies, and measurable outcomes.

· Represent Xthings with customers, partners, analysts, industry associations, and at relevant trade shows and events.

· Track developments in smart home, physical security, connected hardware, cloud services, and AI; turn relevant insights into action.

How Success Will Be Measured

· A focused, customer-informed portfolio and roadmap that the organization can execute with confidence.

· Predictable, cross-functional launches that meet customer, quality, commercial, and compliance goals.

· Clear positioning and marketing programs that improve product understanding, demand, conversion, and channel performance.

· Stronger alignment and operating discipline across product, marketing, engineering, sales, and business teams.

· Sustained growth in product adoption, customer satisfaction, revenue, and portfolio profitability.

What We Are Looking For

· 5~8+ years of progressive leadership experience spanning product management, product marketing, go-to-market, or a closely related function.

· A track record of launching and scaling consumer electronics, smart home, physical security, access control, or other connected hardware and software products.

· Strong understanding of the U.S. consumer and channel landscape, smart home ecosystems, and relevant security and compliance considerations.

· Experience leading both product strategy and product marketing, with the judgment to connect customer insight to commercial outcomes.

· Working knowledge of cloud-connected hardware, mobile applications, AI/ML-enabled experiences, and platform integrations.

· A strategic, hands-on leader who can move between executive decisions, customer conversations, and the details required to ship.

· Excellent communication, writing, presentation, negotiation, and stakeholder management skills.

· Ability to build trust across technical and commercial teams and influence without relying on authority.

Preferred Experience

· Experience with UWB, Access Control, Smart lock, Video security, or adjacent connected-device technologies.

· An established network across smart home, security, retail, distribution, or technology partner ecosystems and alliances, like the CSA, Z-Wave, Zigbee, Wifi, Bluetooth, Home-Assitant,etc.

· Experience building or leading a product marketing or integrated go-to-market team in a growth-stage company.

What We Offer

· Direct partnership with the CEO and meaningful influence on company strategy.

· The opportunity to shape a growing smart home security portfolio from strategy through market impact.

· A highly cross-functional role with visibility across product, technology, marketing, sales, and business development.

· Competitive compensation and benefits, including 401(k), paid sick leave, and available health insurance options.

· Pre-approved, company-funded travel for relevant customer and industry events.

Work Arrangement

This is a full-time, on-site leadership role based in the Fremont, California. The Head of Product and Marketing reports to the Chief Executive Officer and participates in regular operating reviews, including weekly leadership check-ins and monthly performance reviews.

职位类型：全职, 兼职

薪资： $180,000.00至$250,000.00（每年 ）

Work Location: 现场办公