Head of Product and Growth

About the Role

We are looking for an experienced and commercially driven Head of Product & Growth to lead our product strategy, market expansion, and growth initiatives across the UAE and international markets.

This is a senior leadership role responsible for identifying market opportunities, shaping product direction, driving customer acquisition and retention, and translating business objectives into measurable product and growth strategies.

The ideal candidate combines strong product thinking with commercial acumen and understands how to take digital products from concept and validation through launch, adoption, and scale.

Key Responsibilities

Product Strategy & Leadership

• Define and own the company's overall product vision, strategy, and roadmap in alignment with business objectives.
• Identify market gaps, customer needs, and emerging opportunities to develop and improve digital products.
• Lead product discovery, validation, prioritisation, development, launch, and continuous optimisation.
• Work closely with engineering, design, sales, marketing, and leadership teams to deliver products that solve meaningful customer problems.
• Establish product priorities based on customer feedback, market data, commercial potential, and business impact.
• Define product KPIs and monitor product performance, adoption, engagement, retention, and revenue contribution.
• Build a strong feedback loop through customer research, analytics, user behaviour, and market intelligence.
• Ensure products remain competitive, scalable, commercially viable, and aligned with evolving market requirements.

Growth & Commercial Strategy

• Develop and execute the company's growth strategy across customer acquisition, activation, retention, expansion, and revenue growth.
• Identify new customer segments, markets, partnerships, and channels for business expansion.
• Develop strategies to improve customer acquisition and reduce acquisition costs while increasing customer lifetime value.
• Work closely with sales and marketing to create a unified go-to-market strategy for new and existing products.
• Develop and manage growth experiments across digital channels, partnerships, product-led initiatives, and other relevant opportunities.
• Identify opportunities for upselling, cross-selling, product expansion, and new revenue streams.
• Monitor the complete growth funnel and identify areas for improvement and optimisation.
• Use data and customer insights to make informed decisions and continuously improve growth performance.

Market Expansion — UAE

• Develop a strong understanding of the UAE technology and digital product ecosystem, including customer behaviour, competitors, market trends, and emerging opportunities.
• Identify and develop relationships with strategic clients, partners, technology providers, and ecosystem stakeholders.
• Support expansion into relevant UAE industries and customer segments.
• Represent the company at relevant industry events, business forums, networking opportunities, and strategic meetings.
• Build market intelligence and translate local market opportunities into actionable product and growth initiatives.

Leadership & Cross-Functional Collaboration

• Lead and mentor product and growth teams, establishing clear objectives, ownership, and performance expectations.
• Build effective processes for product planning, experimentation, reporting, and execution.
• Work directly with senior leadership on business strategy, product investments, growth priorities, and commercial opportunities.
• Align product, marketing, sales, design, technology, and operations around shared business objectives.
• Establish a culture of experimentation, customer-centricity, accountability, and data-driven decision-making.
• Manage external agencies, consultants, technology partners, and other strategic resources where required.

Key Performance Areas

Success in this role will be measured through:

• Product adoption and active usage
• Customer acquisition and conversion
• Customer retention and engagement
• Revenue and growth generated through products
• Customer acquisition cost and customer lifetime value
• New market and customer-segment penetration
• Product launch and time-to-market performance
• Growth in strategic partnerships and commercial opportunities
• Product profitability and commercial viability
• Customer satisfaction and product feedback
• Overall contribution to business growth

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, Product Management, or a related field. MBA or relevant advanced qualification is a plus.
• 8+ years of experience in product management, growth, digital products, business strategy, or a combination of these areas.
• Proven experience leading product and growth functions within a technology, SaaS, digital product, or similar environment.
• Strong understanding of product lifecycle management, product discovery, GTM strategy, and growth frameworks.
• Demonstrated experience taking products from ideation and validation through launch and scale.
• Strong commercial understanding with the ability to connect product decisions to revenue and business outcomes.
• Strong analytical skills and experience working with product and growth metrics.
• Experience developing and executing market-entry or expansion strategies.
• Strong understanding of customer acquisition, retention, monetisation, and growth experimentation.
• Excellent stakeholder management and communication skills.
• Strong leadership and team-management capabilities.
• Ability to operate at both strategic and execution levels in a fast-paced environment.
• Experience working with UAE/GCC customers, businesses, or technology ecosystems will be highly preferred.
• Existing professional network across the UAE/GCC technology or business ecosystem will be an advantage.

Work Location: Hybrid remote in Dubai