Head of Performance Marketing

RE/MAX Premier Dubai is hiring a hands-on Head of Performance Marketing to lead digital acquisition across the UAE and international markets.

Our business spans Dubai property sales, international buyer acquisition, overseas roadshows, webinars, and collaboration with RE/MAX offices worldwide. We’re looking for someone who can turn these opportunities into measurable campaigns that generate qualified enquiries, attended appointments, and sales.

The Role

You will own performance marketing strategy and execution, working closely with the CEO, sales leadership, and creative team. This role requires someone comfortable both setting the direction and personally building, testing, and optimizing campaigns.

Key Responsibilities

•⁠ ⁠Develop and execute performance marketing strategies across Meta, Google, and other relevant channels.

•⁠ ⁠Own campaign budgets, forecasting, and allocation across projects, audiences, and markets.

•⁠ ⁠Generate qualified buyer enquiries and seller or landlord opportunities for priority business lines.

•⁠ ⁠Lead marketing campaigns for international roadshows and webinars, covering registration, qualification, reminders, attendance, and follow-up.

•⁠ ⁠Build and optimize landing pages, forms, messaging, and conversion journeys.

•⁠ ⁠Brief designers and content creators, and run structured tests across creative, offers, audiences, and placements.

•⁠ ⁠Oversee marketing automation, lead-source tracking, and campaign integration with GoHighLevel.

•⁠ ⁠Work with sales leadership to improve lead quality, routing, response times, and follow-up processes.

•⁠ ⁠Develop trackable campaign materials and landing pages for international RE/MAX referral partners.

•⁠ ⁠Maintain reporting that connects advertising spend to qualified opportunities, appointments, pipeline, and closed commission revenue.

•⁠ ⁠Manage external agencies and specialist providers where required.

What We’re Looking For

•⁠ ⁠A proven track record of managing performance marketing campaigns with measurable commercial outcomes.

•⁠ ⁠Strong hands-on experience with Meta Ads and Google Ads.

•⁠ ⁠Experience generating leads for real estate or other high-value products and services with longer sales cycles.

•⁠ ⁠Strong knowledge of conversion tracking, attribution, analytics, and landing-page optimization.

•⁠ ⁠Experience with CRM systems and marketing automation; GoHighLevel experience is an advantage.

•⁠ ⁠The ability to evaluate lead quality and sales outcomes alongside campaign metrics.

•⁠ ⁠Experience running campaigns across multiple countries or supporting events and webinars is an advantage.

•⁠ ⁠Strong analytical, copywriting, project management, and communication skills.

•⁠ ⁠The ability to take ownership, coordinate contributors, and execute independently.

How Success Will Be Measured

•⁠ ⁠Qualified opportunities generated within agreed budgets.

•⁠ ⁠Cost per qualified lead and attended appointment.

•⁠ ⁠Conversion from enquiry to qualification, appointment, and sale.

•⁠ ⁠Marketing-sourced pipeline and commission revenue, measured jointly with sales.

•⁠ ⁠Reliable tracking, clear reporting, and consistent improvement through testing.

RE/MAX is one of the world’s most recognized real estate brands, with a global network of 145,000+ agents, 8,500+ offices, and a presence in more than 120 countries and territories.

RE/MAX is a global real estate brand with a network of offices and agents across international markets.