Head of Performance Marketing

Marketing - San Francisco

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activationance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative engineering. We blend the best of human ingenuity and creativity, with deep technical and quantitative expertise.

About the Role

We are hiring a Head of Performance Marketing to lead global paid media and investment allocation across products, audiences, and markets. You will build a global team, partnering closely with product, engineering, data science, and creative to build durable user and revenue growth strategies. Incrementality and marginal returns will guide your investment framework, delivering growth within clear economic guardrails.

This is a hands-on leadership role. You will bring expert campaign and measurement judgment while rethinking how performance marketing operates with AI, automation, and agents. You will both need to IC and build a team already operating at massive scale. Working across technical, product, creative, and finance teams, you will build systems that turn experimentation into better execution and sustained growth.

In this role, you will:

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Set the global performance-marketing strategy and operating model, allocating investment based on incremental impact and marginal returns.

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Build and develop a global team with deep channel expertise and clear accountability for results.

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Work directly on campaign strategy and executionance across audiences, creative, bidding, and pacing.

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Partner with Data Science, Analytics, Growth Product, and Finance to measure incremental growth, establish economic guardrails, and guide forecasting and investment decisions.

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Build AI-powered workflows and agents for creative testing, campaign creation, optimization, and analysis, with rigorous evaluation and human accountability.

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Partner with Product Marketing, Creative, and Product to translate audience insights and product priorities into effective campaigns.

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Coordinate with the Brand media strategy and planning leader to align execution and share learning across Brand and Growth. You will both need to optimize the ‘overall’ media allocation (i.e. “Brand plus Performance”) intelligently.

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Drive the partnership with our biggest ad platform partners (e.g. Googleance, and shape their roadmap to drive innovation.

You might thrive in this role if you have:

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A track record of scaling performance marketing across channels and markets, delivering incremental user and revenue growth.

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Experience building global teams while staying close to campaign execution and technical detail.

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Deep paid-media expertise across audience strategy, creative testing, bidding, pacing, and optimization.

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Strong judgment in incrementality, experimentation, attribution, and customer economics, with experience translating findings into investment decisions.

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Experience personally building or deploying AI workflows and automation, including evaluating results and managing failures.

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The technical fluency and communication skills to influence senior stakeholders across Engineering, Product, Data Science, Creative, and Finance.

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A practical leadership style: you can set long-term direction, investigate problems, and build better ways to work.

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Experience managing strategic media-platform partnerships, commercial negotiations, and measurement integrations.

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An ability to, and desire to continue to, operate in the fastest moving environment in the world right now.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core the full spectrum of humanity.

Background checks for applicants will be administered in accordance with applicable lawation technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$347K – $385K + Offers Equity

The base pay offered may vary depending on multiple individualized factorsance-related bonus(es) for eligible employees, and the following benefits.

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Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

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Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

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401(k) retirement plan with employer match

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Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

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Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

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13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

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Mental health and wellness support

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Employer-paid basic life and disability coverage

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Annual learning and development stipend to fuel your professional growth

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Daily meals in our offices, and meal delivery credits as eligible

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Relocation support for eligible employees

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Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.