Head of Marketing

There are two key points: 1. Must have retail business experience (to C, large-scale); 2. Must have practical experience in off-site promotion (customer acquisition/branding), not just in-site operations. Brokerage or overseas experience are pluses, but not mandatory.

Key Responsibilities

Market Strategy & Planning

• Develop and execute comprehensive brand promotion, user acquisition, and localized marketing strategies tailored for the Hong Kong market, ensuring full alignment with corporate business objectives.
• Conduct in-depth analysis of Hong Kong market trends, consumer behaviors, and competitive landscapes; dynamically adjust marketing mix and resource allocation to capture first-mover advantages.

Digital Marketing & User Growth

• Lead precision targeting and performance optimization across online channels (social media, SEM/SEO, EDM, programmatic advertising, etc.) to continuously improve conversion rates and ROI.
• Design viral campaigns, KOL/influencer partnerships, loyalty programs, and referral mechanics to boost user engagement, retention, and organic growth.

Brand & PR Management

• Plan and execute high-impact brand events, industry summits, media salons, and collaborate with local mainstream media and vertical KOLs to elevate brand awareness and reputation in Hong Kong.
• Establish a rapid crisis communication mechanism; maintain strong relationships with regulatory bodies such as the SFC and HKMA, as well as industry associations, to ensure brand compliance and positive public image.

Team & Budget Management

• Lead the local marketing team (covering digital, content, events, PR, etc.) and coordinate cross-functional resources (product, operations, legal, etc.) to drive efficient project execution.
• Develop annual marketing budgets, implement data-driven performance evaluation systems (ROI, CAC, LTV, etc.), and continuously optimize cost structures to maximize returns.

Qualifications

• 12+ years of marketing experience in the financial, technology, or fintech industries, with at least 3+ years in team management (leading teams of 5+ members).
• Deep understanding of the Hong Kong and Greater Bay Area consumer markets, familiar with local culture, media landscape, and fintech ecosystem; proven track record of successful brand growth campaigns in Hong Kong is a strong plus.
• Technical & Professional Skills
• Proficient in digital marketing tools and data analytics platforms (e.g., Google Analytics, Meta Ads Manager, SQL, Tableau), with the ability to drive strategy through data insights.
• Sound knowledge of Hong Kong financial product compliance frameworks, including the SFC Securities and Futures Ordinance and HKMA virtual asset guidelines; capable of ensuring all marketing content meets regulatory requirements.
• Bilingual proficiency in English and Chinese (Cantonese is a plus), with excellent cross-cultural communication and negotiation skills to collaborate effectively with local teams, regional headquarters, and external partners.

Native Mandarin speaker is highly preferred.