Head of Marketing
# Head of Marketing **STC Bahrain** · Manama · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Job Objective: Own brand, demand generation, lifecycle marketing, customer journeys, NPS, segmentation, customer insight, campaign ROI and acquisition cost efficiency. Job Specifications: Strategy and leadership - Set the marketing strategy and annual plan, aligned with company revenue and growth targets. - Own the marketing budget and allocate spend across channels by CAC, payback and LTV. - Build, hire and develop a high-performing team; manage agencies and freelancers. - Act as the marketing voice on the leadership team and report results to the board. Growth and acquisition - Run full-funnel acquisition across paid search, paid social, affiliates, partnerships, referral and app store. - Own funnel metrics from first touch to activation, first transaction and retention. - Build lifecycle and CRM programs (email, push, in-app) that lift activation, engagement and cross-sell. - Run a disciplined test-and-learn program with clear hypotheses and attribution. Brand, positioning and communications - Define positioning, messaging and brand identity that make stc pay Bahrain trusted and distinct in a crowded market. - Lead PR, thought leadership, social and community, including launches and crisis communications. - Oversee content and SEO that educates customers on financial topics and drives organic growth. Product marketing - Partner with Product to take new features and products to market: research, pricing input, launch plans and sales enablement. - Develop customer insight through research, segmentation and competitive analysis. Compliance and risk - Ensure all campaigns meet financial promotion rules, consumer protection and data privacy requirements, working closely with Legal and Compliance. - Put in place approval workflows so speed never comes at the cost of regulatory risk. Qualification & Experience: - 10+ years in marketing, including 4+ years leading teams, ideally in fintech, banking, payments or another regulated consumer or B2B tech business. - Hands-on command of performance marketing, lifecycle/CRM and marketing analytics (attribution, cohort analysis, A/B testing). - Bachelor's degree in Marketing, Business or a related field; MBA a plus. - Fluency in Arabic & English Note: Preference in hiring will be given for Bahraini nationals.
Наблюдалась 2026-10-19, впервые 2026-10-14, источник — Indeed.