Head of Marketing
# Head of Marketing **Optiplay** · Cyprus · `Remote` · `Full Time` 💼 **Уровень роли:** `Director` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Marketing-Director]` `[Head-of-Marketing]` `[Marketing-Manager]` `[B2B-Marketing-Manager]` `[Marketing-Lead]` `[Head-Of-Brand-Marketing]` `[Head-Of-Marketing-And-Branding]` `[Head-Of-Marketing-And-Communications]` `[Head-Of-Marketing-Operations]` `[Head-Of-Digital-Marketing]` `[Head-of-Product-Marketing]` `[Group-Head-Of-Marketing]` --- ### About the Role Our partners are looking for a strong Head of Marketing who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach. Requirements 🧩 What you’ll do - Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs; - Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI; - Brand & PR Ownership: Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers; - Digital & Content Leadership: Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike; - Market & Competitor Intelligence: Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space; - Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning; - Events & Trade Shows: Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities; - Visual Identity & Design Oversight: Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials. 💎 What you bring - 3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness; - Deep understanding of B2B marketing dynamics in the slots/casino ecosystem; - Strong experience in budget allocation, performance analytics, and KPI tracking; - Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.); - Strategic mindset combined with the ability to execute quickly without unnecessary red tape; - Fluency in English (written and spoken). 🧠 Nice to have - Established network of iGaming media contacts, affiliates, and event organizers; - Experience working directly with game studios or casino operators; - Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions; - Strong visual eye and experience briefing/managing visual content production. Originally posted on Himalayas
- Marketing-Director
- Head-of-Marketing
- Marketing-Manager
- B2B-Marketing-Manager
- Marketing-Lead
- Head-Of-Brand-Marketing
- Head-Of-Marketing-And-Branding
- Head-Of-Marketing-And-Communications
- Head-Of-Marketing-Operations
- Head-Of-Digital-Marketing
- Head-of-Product-Marketing
- Group-Head-Of-Marketing
Наблюдалась 2026-10-05, впервые 2026-10-05, источник — Himalayas (JSON API).