Head of Marketing

Head of Marketing & Omnichannel Growth

Reporting To: Managing Director Location / Working Model: Hybrid Holidays: 22 days' paid annual leave + bank holidays Experience Required: 5+ years in a senior marketing, e-commerce, marketplace growth or omnichannel leadership role, ideally within a consumer products business selling physical goods.

Who Are We?

We are an established e-commerce and consumer products business with a diverse portfolio of brands across the fashion, home, lifestyle and outdoor categories.

Our products reach customers through multiple channels, including Amazon, our own direct-to-consumer websites and established retail partners such as Next, Argos and Debenhams. With a strong foundation in online sales and significant potential to expand our reach, we are entering an exciting phase of growth.

We are looking for an ambitious, commercially minded Head of Marketing & Omnichannel Growth to lead the next stage of our development.

This is a senior leadership opportunity for someone who can combine strategic vision, commercial thinking and team leadership to build a marketing function capable of supporting our long-term ambitions.

You will take ownership of our marketing strategy across the portfolio, strengthen Amazon as a core sales channel, expand into additional online marketplaces, grow our direct-to-consumer websites and help develop new distribution opportunities with major retailers and B2B partners.

A central part of the role will be to build the marketing team from the ground up. You will define the structure, identify the capabilities we need, recruit talented people and establish the processes, reporting and culture required to deliver sustainable growth.

Initially, you will need to be comfortable getting hands-on and establishing the foundations yourself. As the function develops, your focus will increasingly shift towards leadership, team performance, strategic planning and identifying new commercial opportunities.

Working directly with the Managing Director and wider commercial team, you will have genuine ownership of how marketing evolves and contributes to the growth of the business.

What You Will Be Doing

Marketing Leadership, Strategy & Team Building

Building a high-performing marketing function will be one of your most important responsibilities. We are looking for someone who can create the right team, develop its capabilities and establish a structure that can scale alongside the business.

• Define and own the overall marketing strategy and annual marketing plan across all brands, products and sales channels.
• Develop a clear growth roadmap covering customer acquisition, brand development, marketplace performance, direct-to-consumer growth and retail distribution.
• Build the marketing department from the ground up, defining the team structure, roles, responsibilities and specialist capabilities required to support our ambitions.
• Assess existing resources, identify skills gaps and prioritise recruitment based on the greatest commercial opportunities.
• Recruit, onboard, coach and develop a high-performing team across relevant disciplines, potentially including performance marketing, marketplace marketing, content, CRM, SEO and brand marketing.
• Establish clear reporting lines, individual responsibilities, performance objectives and measurable KPIs for every team member.
• Develop a culture of accountability, ownership, collaboration, continuous improvement and data-led decision-making.
• Create scalable processes, campaign planning frameworks and reporting systems that allow the team to operate efficiently as the business grows.
• Determine which activities should be managed internally and which are best delivered through agencies, freelancers or specialist partners.
• Lead, motivate and develop the team, ensuring individuals have the skills, tools and direction required to perform at their best.
• Retain oversight of key strategic initiatives while progressively delegating day-to-day execution to the appropriate team members.
• Own the overall marketing budget, allocating resources to the channels and activities with the greatest potential return.
• Work closely with the Managing Director, e-commerce, Amazon, product and commercial teams to align marketing with wider business objectives.
• Report regularly on marketing performance, team progress, budget allocation and growth opportunities.

The objective: create a capable, accountable and commercially focused marketing department that can deliver results across multiple brands and channels without relying on the Head of Marketing to execute every activity personally.

Amazon Growth & Marketplace Expansion

Amazon is a key sales driver for the business. A major priority will be to strengthen our existing Amazon operation, improve profitability and unlock further growth across our product portfolio.

• Develop and lead a comprehensive Amazon growth strategy, working with the relevant internal specialists to improve sales, market share and profitability.
• Identify opportunities to improve product visibility, organic rankings, conversion rates and sales performance.
• Oversee the optimisation of product listings, titles, bullet points, descriptions, A+ Content, Brand Stores, imagery and video.
• Lead the strategy for Amazon advertising, including Sponsored Products, Sponsored Brands, Sponsored Display and other relevant formats.
• Monitor ACOS, TACOS, ROAS, conversion rates and contribution to overall profitability.
• Coordinate promotions, seasonal campaigns, product launches, pricing activity and catalogue improvements with the relevant teams.
• Use keyword research, competitor analysis, customer insights and marketplace data to identify growth opportunities.
• Support brand protection, product positioning and improvements to the customer experience.
• Develop strategies to improve the performance of existing products and launch new products successfully.
• Identify opportunities to expand into additional marketplaces, including eBay, OnBuy, TikTok Shop and relevant international Amazon marketplaces.
• Evaluate potential marketplaces based on audience, competition, operational requirements, fees and expected profitability.
• Establish a structured marketplace expansion plan that prioritises commercially attractive channels.

Direct-to-Consumer E-commerce Growth

• Lead the marketing strategy for our own e-commerce websites, increasing traffic, conversion rates, revenue and customer lifetime value.
• Work with the e-commerce team to improve product discovery, merchandising, landing pages and the overall customer journey.
• Develop campaigns that encourage direct purchases and strengthen relationships with customers.
• Coordinate promotional calendars, product launches, seasonal campaigns and offers.
• Identify opportunities to improve conversion rates, average order value, repeat purchases and customer retention.
• Ensure our websites offer a clear value proposition and differentiated customer experience relative to marketplaces.
• Use analytics, customer insights and testing to improve commercial performance.

Paid Media & Performance Marketing

• Own the paid media strategy across Google Ads, Meta, Microsoft Advertising and other relevant platforms.
• Establish budgets, performance targets and testing plans.
• Oversee campaign performance, audience targeting, creative testing and optimisation.
• Work with the marketing team and external specialists to develop effective advertising assets.
• Monitor ROAS, CPA, customer acquisition costs, conversion rates and profitability.
• Identify opportunities to scale successful campaigns and reduce inefficient expenditure.
• Align paid media activity with marketplace advertising, product launches and promotional calendars.

CRM, Email Marketing & Customer Retention

• Own the CRM and email marketing strategy, using platforms such as Klaviyo where appropriate.
• Develop customer segmentation and automated journeys covering welcome, abandoned basket, post-purchase, cross-sell and re-engagement.
• Create campaigns that support product launches, seasonal promotions and key trading periods.
• Improve customer engagement, repeat purchases, retention and lifetime value.
• Strengthen first-party customer data and relationships across our owned channels.
• Establish clear performance measures and continually improve campaign effectiveness.

SEO, Organic Growth & Content Strategy

• Develop the SEO strategy across our websites, focusing on organic visibility, qualified traffic and commercial performance.
• Use tools such as Semrush and Google Search Console to identify keyword opportunities, technical improvements and content gaps.
• Oversee improvements to website structure, category pages, product descriptions and supporting content.
• Develop a content strategy aligned with customer needs, product benefits and commercial priorities.
• Monitor changes in search behaviour, including AI-driven search and emerging discovery platforms.
• Ensure SEO complements paid acquisition, marketplace optimisation and wider brand positioning.

Social Media, Influencer & Affiliate Marketing

• Develop a social media and content strategy across our brands.
• Oversee content planning and production across relevant platforms, including Instagram, TikTok, Facebook, Pinterest and YouTube where appropriate.
• Build creator and influencer partnerships that increase brand awareness, drive sales and generate reusable content.
• Develop affiliate programmes and performance-based partnerships where commercially appropriate.
• Oversee outreach, briefs, negotiations, budgets, approvals and campaign performance.
• Explore social commerce opportunities, including TikTok Shop where suitable.
• Use performance data to improve content, partnerships and channel investment.

Brand Development, PR & Partnerships

• Strengthen brand positioning, messaging and visual consistency across our portfolio.
• Develop clear brand propositions that differentiate our products in competitive categories.
• Identify opportunities for press coverage, product reviews, editorial features and brand partnerships.
• Coordinate product launches, seasonal campaigns and promotional activity.
• Work with product teams to communicate features, benefits and points of difference effectively.
• Develop brand assets and marketing materials for consumer campaigns, retail presentations and B2B opportunities.
• Ensure consistent brand presentation across websites, Amazon, marketplaces and retail partners.

Commercial Planning, Analytics & Performance Reporting

• Establish a central reporting framework covering marketing performance and channel-level commercial results.
• Monitor revenue, gross margin, contribution, advertising expenditure, conversion rates and return on investment.
• Analyse performance across Amazon, other marketplaces, direct-to-consumer websites and retail distribution.
• Work with finance, e-commerce and commercial teams to understand profitability and promotional effectiveness.
• Use sales data, customer insights and competitor research to identify new opportunities.
• Establish channel-level targets and track progress against agreed commercial objectives.
• Develop forecasts and business cases for new channels, product launches and marketing investments.
• Report actionable insights and recommendations to the Managing Director.
• Ensure the marketing team uses data consistently to prioritise activity, measure outcomes and improve performance.

About You

We are looking for a commercially minded marketing leader who combines strategic thinking, digital marketing expertise and a genuine understanding of how consumer products are sold across multiple channels.

You will be confident building a team, setting direction and creating the structure needed to scale. You will also understand that, in the early stages, leadership means being prepared to get hands-on and establish the foundations before delegating more execution to your team.

Essential Experience

• At least 5 years' experience in a senior marketing, e-commerce, marketplace growth or omnichannel leadership role, ideally within a consumer products business selling physical goods.
• Demonstrable experience growing sales through Amazon, including marketplace optimisation, advertising, product listings and commercial performance.
• Experience managing or overseeing performance marketing campaigns and budgets.
• A proven ability to develop and execute growth strategies across multiple digital channels.
• Experience identifying and evaluating new marketplaces, sales channels or routes to market.
• Strong commercial and analytical skills, with the ability to translate data into actionable growth plans.
• Experience managing budgets, measuring ROI and reporting against business objectives.
• The ability to combine strategic planning with hands-on execution when required.

Team Building & Leadership Experience

This is a particularly important part of the role. We want someone who has the ambition and ability to build a marketing department that becomes a major driver of business growth.

• Proven experience building, expanding or restructuring a marketing team.
• Experience recruiting, onboarding and developing marketing professionals across different disciplines.
• The ability to identify the right mix of in-house talent, external agencies and specialist partners.
• Experience defining team structures, responsibilities, KPIs and performance management processes.
• A track record of managing, motivating and developing individuals to achieve measurable results.
• The ability to delegate effectively, establish accountability and empower team members to take ownership.
• Experience managing departmental budgets and prioritising recruitment and resources according to commercial needs.
• Confidence establishing processes, reporting frameworks and ways of working that support a growing business.
• The ability to balance short-term delivery with the longer-term development of a scalable marketing function.

Retail, Wholesale & Distribution Experience

• Experience developing or supporting relationships with retailers, wholesalers, distributors or B2B commercial partners.
• An understanding of how products are pitched, listed and marketed to retail buyers.
• Experience supporting new retail listings, product launches, range reviews or expansion of retail accounts.
• An understanding of wholesale and retail economics, including pricing, margins, promotional investment and sell-through.
• Experience preparing commercial presentations, product proposals and retailer-specific marketing plans.
• The ability to identify potential distribution partners and develop new business opportunities.

Personal Attributes

• Commercially focused, entrepreneurial and results-driven.
• Strategic, but comfortable getting hands-on when needed.
• A confident leader who can build trust, develop talent and establish high standards.
• Strong communication, presentation and relationship-building skills.
• Organised and capable of managing multiple brands, projects and priorities.
• Analytical and data-led, with sound commercial judgement.
• Creative, with a strong eye for brand positioning, content and customer experience.
• Proactive and comfortable challenging existing processes to identify better ways of working.
• Motivated by the opportunity to build a team, shape a function and deliver measurable growth.

Desirable Experience

• Experience managing multiple consumer brands or product categories.
• Familiarity with Amazon Seller Central, Vendor Central and marketplace advertising.
• Experience with retail media networks and retailer advertising platforms.
• Experience with Klaviyo, Google Analytics 4, Google Ads, Meta Ads Manager and Semrush.
• Experience within fashion, home, lifestyle, outdoor or other physical consumer product categories.
• Experience developing international distribution or wholesale relationships.
• Experience working with major UK retailers or established online retail partners.

What Success Looks Like

Success will be measured by the commercial performance of our brands and the effectiveness of the marketing function you build.

Key priorities will include:

• Building the team: recruiting the right people, establishing clear responsibilities and developing a high-performing marketing department.
• Amazon growth: increasing sales, visibility and profitability while improving advertising efficiency.
• Marketplace expansion: establishing additional profitable sales channels.
• Retail distribution: developing new retail, wholesale and B2B relationships that generate incremental revenue.
• DTC growth: increasing website revenue, conversion rates, repeat purchases and customer lifetime value.
• Marketing efficiency: improving return on investment and making better use of budgets.
• Operational scalability: establishing processes, reporting and team structures that allow the business to grow without creating unnecessary complexity.
• Brand development: improving the visibility, positioning and long-term value of our brands across all relevant channels.

Specific targets will be agreed with the Managing Director based on current performance, available resources and the growth opportunities identified.

Why Join Us?

This is an opportunity to take genuine ownership of marketing and commercial growth within an established business with existing brands, products, sales channels and retailer relationships.

You will have the opportunity to:

• Build and lead a marketing team with the potential to grow alongside the business.
• Shape the marketing strategy and influence wider commercial decisions.
• Develop Amazon and other marketplaces into increasingly profitable sales channels.
• Help establish new retail, wholesale and distribution partnerships.
• Work directly with the Managing Director and senior stakeholders.
• Introduce new capabilities, processes and ideas that have a tangible impact on business performance.

We are looking for someone who wants to build something meaningful: not simply manage an existing marketing operation, but create the team, strategy and infrastructure that will support the next stage of the business.

Benefits

• Salary of up to £85,000, depending on experience.
• 22 days' paid annual leave, plus bank holidays.
• Hybrid working: 4 days in the London office and 1 day working from home.
• Casual dress.
• Employee discount.
• Direct access to the Managing Director and senior commercial decision-making.
• The opportunity to build and lead the marketing function.
• The opportunity to influence growth across multiple brands, marketplaces and retail channels.

Work Location: London, Hybrid

If you are an ambitious marketing leader who enjoys building teams, driving e-commerce growth and developing new commercial opportunities, we would love to hear from you.

Pay: Up to £85,000.00 per year

Benefits:

• Casual dress
• Company pension
• Store discount
• Work from home

Work Location: In person