Head of Marketing

HEAD OF MARKETING ( GERMAN-SPEAKING )

Dubai, UAE | Full-time | Office-based | Urgent Hire

Are you a German-speaking strategic thinker based in Dubai , with a creative edge and a strong commercial mindset? Can you lead a team, build brands and turn marketing campaigns into measurable business growth?

DG Capital is looking for an experienced, hands-on Head of Marketing to lead marketing across our group companies and projects, spanning real estate, property management and professional services.

This role combines strategy, leadership and execution . You’ll guide your marketing team, strengthen our brands and work closely with the CEO and sales to attract the right audience and generate quality leads.

Your responsibilities:

• Develop and execute an integrated marketing strategy across our brokerage and projects, adapting campaigns for German-speaking and international audiences .
• Lead, support and develop the marketing team, setting clear priorities, responsibilities and performance targets.
• Take ownership of brand positioning, messaging and consistency across all marketing channels.
• Oversee content creation, social media, community engagement and content calendars across Instagram, Facebook, LinkedIn and YouTube.
• Plan and optimise paid campaigns across Meta and Google, managing budgets and tracking lead quality, conversion rates and return on investment.
• Oversee website content, SEO, newsletters, email campaigns and marketing automation.
• Coordinate property and project launches, webinars and promotional campaigns.
• Work closely with sales and operations to align marketing activity with business priorities and use feedback to improve results.
• Manage external agencies, freelancers and suppliers, ensuring quality and timely delivery.
• Report on marketing performance, translating data into clear recommendations and actions.
• Reporting to the CEO directly.

What you bring:

• At least 5 years of relevant marketing experience , including proven experience leading a team and taking ownership of marketing strategy.
• A track record of delivering measurable results in lead generation, paid advertising and conversion optimisation.
• Strong knowledge of Meta Ads, Google Ads, SEO, content strategy, email marketing and sales funnels.
• Experience with analytics, CRM and marketing automation tools, website platforms and landing-page builders.
• The ability to balance strategic planning with practical execution across multiple brands and projects.
• Strong leadership, communication and project management skills, with a proactive approach and clear accountability for results.
• Sound creative judgement and the ability to maintain high standards across copy, design and video.
• Native or bilingual German and fluent written and spoken English.
• Experience in Dubai real estate or another business with a strong focus on strategy would be an advantage.
• Available immediately or on short notice and already living in Dubai (relocation will not be supported)!

Why DG Capital?

Join an ambitious, growing group with a creative, international team and direct collaboration with leadership. You’ll have the opportunity to shape our marketing direction , develop your team and make a visible impact on the business.

Interested? Apply through LinkedIn and send your CV and examples of campaigns you’ve led , including the results achieved to Sharka at talent@dgcapital.ae .