Head of Marketing
# Head of Marketing **DiamondAir International** · London TW6 2TA · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Head of Marketing Department: Commercial Reports To: CEO Location: Heathrow Salary: £50,000+ plus bonus & benefits The Organisation DiamondAir International is a global provider of premium airport and travel services, supporting individual travellers, corporate customers, travel management companies, airlines, financial services organisations and strategic partners across an international network. As the business continues to develop its digital capability and direct-to-consumer presence, Marketing will play an increasingly important role in customer acquisition, engagement, conversion and growth. The Role DiamondAir is looking for an experienced, commercially minded and hands-on Head of Marketing to manage and deliver marketing activity across the business. The role spans B2C, B2B and B2B2C marketing, with a particularly strong focus on growth and performance marketing. This includes customer acquisition, paid media, funnel performance, CRM, SEO, website optimisation, customer data, analytics, social media, content and campaign effectiveness. The successful candidate will have experience within travel, aviation, or premium services and will understand the expectations of customers buying high-quality service experiences. They will be comfortable using data, technology and analytics to identify growth opportunities, improve marketing performance and make informed decisions. They will also be confident working directly across campaigns, website performance, CRM, content and customer communications. Key Responsibilities Marketing Strategy & Planning Develop and own DiamondAir’s overall marketing strategy, translating business objectives and market opportunities into clear marketing priorities, campaigns and activity across B2C, B2B and B2B2C markets. Develop and manage an annual marketing plan and budget, prioritising activity based on commercial objectives, audience opportunity, customer insight, performance data and return on investment. Continually review and adapt the marketing strategy based on campaign performance, customer behaviour, market developments and emerging opportunities. Growth & Performance Marketing Own and develop DiamondAir’s B2C growth marketing activity, with clear focus on customer acquisition, conversion and revenue growth. Plan, execute and optimise activity across paid search, paid social, retargeting, digital campaigns and other relevant acquisition channels. Build and improve the customer acquisition funnel from initial awareness and website visit through to enquiry, booking, repeat purchase and retention. Track and improve key measures including customer acquisition cost, cost per lead, conversion rate, lead quality, booking performance, channel contribution and return on marketing investment. Identify opportunities to scale successful activity and improve underperforming channels. SEO & Organic Growth Manage and improve DiamondAir’s organic search performance across relevant services, airports and customer searches. Oversee keyword strategy, search intent, content optimisation, on-page SEO, technical SEO requirements, rankings, landing-page performance and competitor visibility. Use organic search data to identify new customer acquisition opportunities and improve long-term traffic and conversion. Website Performance & Conversion Optimisation Manage the ongoing commercial performance of the website. Use analytics and behavioural data to understand where customers enter, how they navigate, where they exit and what drives conversion. Continually improve landing pages, calls to action, navigation, content and booking journeys to increase engagement and conversion. Data, Analytics & Growth Insight Use website, CRM, customer and campaign data to identify trends, diagnose performance and inform marketing decisions. Develop clear reporting across acquisition, conversion, attribution, customer behaviour, channel performance, retention and campaign ROI. Translate data into practical recommendations and actions rather than simply reporting results. Use data to identify opportunities for growth across customers, products, channels and campaigns. Audience, Customer Insight & Market Development Develop a clear understanding of DiamondAir’s audiences, customer segments and market opportunities across B2C, B2B and B2B2C markets. Use customer data, market insight, campaign performance and behavioural data to identify and refine priority audiences and understand what drives engagement, consideration and conversion. Develop and test targeted marketing campaigns, propositions, messaging and channels across different customer segments, using performance data and customer insight to understand what resonates and where the strongest opportunities for growth exist. Continuously refine audience segmentation, targeting and marketing activity based on evidence, ensuring that DiamondAir’s marketing investment is focused on the audiences, propositions and channels with the greatest potential. Marketing Technology Use DiamondAir’s marketing and customer technology stack to improve acquisition, conversion, customer insight and retention. This includes CRM, marketing automation, analytics platforms, paid media tools, SEO platforms, social analytics and reporting dashboards. Understand how systems and data connect and how technology can be used to improve targeting, segmentation, personalisation and decision-making. CRM & Lifecycle Marketing Use CRM and customer data to support segmentation, lead nurturing, lifecycle communications, repeat purchase, retention, reactivation, cross-sell and upsell. Develop customer journeys that support both acquisition and longer-term customer value. Social Media Manage organic and paid social activity across relevant platforms. Use performance data to understand what content, audiences and channels are delivering engagement, traffic, leads and conversion. Continuously improve social activity based on performance rather than focusing only on content output. Campaign Management Plan, deliver and optimise integrated campaigns across paid media, CRM, email, website, social, content and PR. Ensure campaigns have clear objectives, audiences, propositions, calls to action and measures of success. Content Management & Copywriting Manage content across website, CRM, campaigns, social, customer communications, sales collateral, presentations and partner materials. Produce and edit strong copy when required and ensure consistent use of the DiamondAir brand and existing creative assets. Own and develop DiamondAir’s brand positioning and marketing proposition across B2C, B2B and B2B2C audiences. Ensure DiamondAir’s products, services, differentiators and customer value are clearly and consistently communicated across all marketing, digital, sales and partner channels. Work closely with Commercial and Sales to develop compelling propositions and messaging for different customer segments, products, services and strategic initiatives. PR & Agency Management Manage PR, social, SEO, performance and other specialist agencies. Set clear briefs, manage delivery and evaluate performance against agreed objectives. B2B, Airline & Partner Marketing Support marketing activity across corporate customers, TMCs, airlines, financial services organisations and strategic partners. This may include targeted campaigns, account communications, partner marketing, white-label activity, programme launches and sales support. Commercial & Sales Support Work closely with the Commercial and Sales teams to ensure marketing activity is aligned with business priorities, customer opportunities and revenue objectives. Develop marketing campaigns, propositions, content and communications that support commercial activity, new product launches, key accounts, partnerships and strategic growth initiatives. Provide high-quality sales and commercial support through presentations, proposals, case studies, collateral, campaign materials and tailored communications for customers, prospects and partners. Maintain a strong feedback loop between Marketing, Commercial and Sales, using customer and campaign insight to continually improve messaging, positioning and market approach. What We Are Looking For We are looking for an established marketing professional with strong experience across growth marketing, performance marketing, digital acquisition, CRM, data and customer communications. Candidates should demonstrate: - Proven track record of developing and implementing marketing strategy across multiple customer segments and channels - Strong growth and performance marketing capability, with a focus on acquisition, engagement, conversion and revenue - Strong paid search, paid social and digital campaign expertise - Experience developing and optimising customer journeys and acquisition funnels - Strong SEO, website optimisation and conversion rate optimisation capability - Strong CRM, segmentation and lifecycle marketing capability - Ability to use customer, campaign and market data to identify opportunities, test audiences and improve performance - Strong understanding of marketing technology, analytics and reporting - Strong content, copywriting and brand positioning skills - Experience developing marketing activity across B2B, B2C and B2B2C audiences - Experience managing agencies and external partners - Experience within travel, aviation or premium services - Experience managing marketing budgets and delivering measurable ROI - A practical, hands-on approach Key Capabilities · Marketing Strategy & Commercial Thinking - Ability to translate business objectives, market opportunities and customer insight into clear marketing priorities and measurable activity. · Growth & Performance Marketing - Driving acquisition, conversion and measurable growth through data-led digital activity. · Digital & SEO - Strong understanding of paid media, organic search, website optimisation and conversion. · Data & Analytics - Using customer, website and campaign data to identify opportunities and improve performance. · CRM & Marketing Technology - Using technology, automation and customer data to improve acquisition, engagement and retention. · Customer Understanding - Understanding customer behaviour and journeys across B2C, B2B and B2B2C. · Content, Brand & Communications - Strong writing, editing, content management and brand positioning skills. · Travel & Premium Services - Understanding the expectations of customers buying premium travel and service experiences. Pay: £50,000.00 per year Benefits: - Additional leave - Bereavement leave - Company events - Discounted or free food - Employee discount - Free parking - Health & wellbeing programme - On-site parking - Sick pay Work Location: In person
Наблюдалась 2026-10-19, впервые 2026-10-14, источник — Indeed.