Head of Marketing and Communications
# Head of Marketing and Communications **virgo communications and exhibitions pvt ltd** · Domlur, Bengaluru, Karnataka · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role Key Responsibilities 1. Marketing Strategy & Business Alignment - Develop and execute the overall marketing and communications strategy across all Virgo projects and business verticals. - Create integrated, project-specific marketing plans aligned with business objectives, exhibitor acquisition, visitor attendance, and revenue growth. - Establish annual marketing calendars, budgets, campaign milestones, and measurable performance benchmarks. - Work closely with senior management, business vertical heads, and project teams to align marketing initiatives with commercial priorities. - Identify opportunities to expand market reach, strengthen brand positioning, and improve marketing effectiveness across the portfolio. 2. Digital Marketing & Performance Marketing - Lead digital marketing across SEO, SEM, Google Ads, social media, LinkedIn, email marketing, paid campaigns, content marketing, and website optimisation. - Drive targeted campaigns for visitor registrations, exhibitor enquiries, lead generation, and audience engagement. - Monitor campaign performance through analytics, conversion rates, cost per lead, cost per registration, and return on advertising spend. - Improve website visibility, landing-page performance, audience targeting, and conversion journeys. - Leverage CRM, marketing automation, AI-enabled tools, and data analytics to improve campaign efficiency and scalability. - Develop digital strategies for domestic and international markets. 3. Traditional Marketing & Industry Outreach - Plan and oversee print advertising, industry publications, direct marketing, outdoor promotions, promotional collateral, and offline campaigns. - Build partnerships with industry associations, trade bodies, media organisations, industry influencers, and strategic partners. - Develop cross-promotional opportunities to strengthen visibility and participation across projects. - Identify relevant industry platforms and offline channels to reach targeted business audiences. - Integrate traditional marketing initiatives with digital campaigns for consistent messaging and measurable impact. 4. Corporate Communications, PR & Brand Management - Own Virgo's corporate brand positioning, brand identity, messaging, and communication standards across all business verticals. - Develop corporate communication strategies for internal and external stakeholders. - Oversee press releases, media relations, announcements, newsletters, corporate presentations, and leadership communications. - Build relationships with media houses, industry publications, communication partners, and relevant stakeholders. - Ensure consistency in tone, messaging, and visual identity across websites, social media, marketing collateral, and corporate communication. - Support corporate reputation management and crisis communication, wherever required. - Strengthen Virgo's corporate visibility and industry credibility through thought leadership and strategic communication initiatives. 5. Exhibition, Conference & Publication Marketing - Lead end-to-end marketing strategies for exhibitions, conferences, summits, awards, and industry publications. - Develop pre-event, during-event, and post-event marketing plans to maximise visibility, participation, and engagement. - Drive visitor acquisition, registration conversions, audience quality, and exhibitor engagement. - Collaborate with sales and project teams to develop audience-specific campaigns and support exhibitor acquisition and retention. - Develop marketing campaigns for new launches, new editions, and expansion into new markets. - Review post-event performance, campaign effectiveness, audience feedback, and improvement opportunities for subsequent editions. 6. Content Strategy & Creative Direction - Oversee content strategy across websites, social media, email campaigns, brochures, press releases, and other marketing channels. - Guide the creative and design teams on campaign concepts, communication themes, and brand consistency. - Ensure marketing content is industry-relevant, audience-focused, and aligned with each project's objectives. - Drive thought leadership, industry insights, and content-led engagement to strengthen Virgo's market positioning. - Maintain quality, accuracy, and consistency across all communication deliverables. 7. Team Leadership & Cross-functional Collaboration - Lead, mentor, and develop the marketing and communications team across digital marketing, content, social media, creative coordination, and PR. - Define KRAs, KPIs, responsibilities, and performance expectations for team members. - Allocate resources across projects and ensure timely execution of marketing plans. - Work closely with business vertical heads, sales, database, operations, publications, technology, and senior management. - Establish effective workflows, review mechanisms, accountability, and performance reporting. - Identify capability gaps and build a high-performing, collaborative marketing function. 8. Budget Management, Analytics & ROI - Prepare and manage annual and project-wise marketing budgets. - Monitor marketing spends and optimise allocation across digital and traditional channels. - Develop dashboards and periodic reports covering campaign performance, visitor acquisition, lead generation, brand reach, and ROI. - Evaluate agencies, media partners, and vendors on performance, quality, and cost-effectiveness. - Use data-driven insights to improve campaign effectiveness and support business decisions. 9. Market Intelligence & Innovation - Conduct competitor analysis, market research, audience segmentation, and industry trend assessments. - Identify new marketing channels, partnerships, and opportunities to strengthen Virgo's market presence. - Introduce innovative marketing practices, automation, and technology-enabled communication solutions. - Continuously improve marketing processes, audience engagement, and team productivity. Pay: ₹1,500,000.00 - ₹1,800,000.00 per year Benefits: - Cell phone reimbursement - Health insurance - Paid sick time - Paid time off - Provident Fund Work Location: In person
Наблюдалась 2026-10-19, впервые 2026-10-19, источник — Indeed.