# Head of Growth Marketing — Hands-On Marketing Builder **Paid Media | Brand Building | AI | Video |

JWindow Comfort | Atlanta Metro, GA | Full-Time | In Person

Pay: $90,000–$120,000 per year + Performance Bonuses

Job Description

We're not looking for a traditional marketing manager. We're looking for a marketing powerhouse who can build, execute, and scale an entire customer-acquisition machine.

Window Comfort is a rapidly growing residential window replacement company currently generating approximately $1 million in monthly sales. Our immediate objective is to double our revenue, with a long-term vision of building a $50 million-plus home-improvement brand.

We're searching for an exceptional, hands-on marketing professional who understands how today's most successful consumer brands generate demand, acquire customers, build recognition, and scale profitably.

We want someone obsessed with modern marketing—someone who studies successful campaigns, understands consumer psychology, develops compelling offers, leverages emerging technology, and knows how to turn marketing investments into measurable revenue.

This is not a position for someone who needs to hire an entire department before getting results.

You'll personally build and execute our highest-impact marketing initiatives, develop new acquisition channels, and eventually have the opportunity to build and lead a larger marketing team as the company grows.

Your Mission

Build a diversified, scalable, and profitable marketing machine that substantially increases Window Comfort's qualified homeowner leads, booked appointments, brand awareness, and revenue.

You'll have ownership of our marketing strategy, creative direction, campaign execution, lead generation, and performance optimization.

What You'll Do

Paid Advertising & Lead Generation

• Personally build, manage, and scale Google Ads and Meta (Facebook/Instagram) campaigns.
• Develop advertising strategies across YouTube, TikTok, Microsoft Ads, display, and retargeting.
• Explore and implement new acquisition platforms and advertising opportunities.
• Continuously test audiences, offers, messaging, creative, and landing pages.
• Optimize advertising performance based on qualified leads, customer acquisition costs, appointments, and revenue.

Brand Building & Creative Marketing

• Build a recognizable, trusted, premium home-improvement brand.
• Develop high-converting video ads, engaging social media content, testimonials, and customer success stories.
• Create compelling advertising hooks, scripts, offers, and direct-response messaging.
• Develop content around real installations, homeowner transformations, and educational storytelling.
• Understand modern consumer marketing principles and proven direct-response frameworks, including concepts popularized by Alex Hormozi.
• Personally produce, edit, or assemble effective advertising creative using modern creative tools.
• Build a consistent organic social presence across major platforms.

Marketing Funnels & Conversion Optimization

• Build and optimize websites, landing pages, and lead-generation funnels.
• Work with platforms such as ClickFunnels, GoHighLevel, WordPress, and similar systems.
• Develop high-converting offers and customer acquisition campaigns.
• Execute A/B testing and continuous conversion rate optimization.
• Improve lead capture, booking experiences, and customer journeys.

AI, Automation & Marketing Technology

• Leverage ChatGPT, Claude, and emerging AI platforms to improve marketing execution.
• Implement AI-assisted creative workflows, content development, campaign research, and marketing automation.
• Develop automated email, SMS, lead nurturing, and customer follow-up campaigns.
• Utilize CRM platforms such as GoHighLevel and LeadPerfection.
• Identify emerging technologies and implement tools that increase productivity and marketing effectiveness.

SEO, Organic Growth & Digital Visibility

• Develop and execute SEO and local search strategies.
• Optimize Google Business Profiles and local search rankings.
• Improve website visibility and organic lead generation.
• Develop content strategies for Google, YouTube, and AI-powered search.
• Build systems for customer reviews, reputation management, and organic growth.

Traditional Advertising & Alternative Marketing Channels

• Develop and evaluate opportunities across OTT/connected television, streaming video, radio, and broadcast advertising.
• Explore direct mail, neighborhood marketing, sponsorships, and strategic partnerships.
• Develop customer referral programs and community marketing initiatives.
• Identify and test unconventional, emerging, and underutilized acquisition channels.
• Understand how traditional advertising, digital performance marketing, and brand awareness work together.

CRM, Database Marketing & Lead Reactivation

• Build and improve email and SMS marketing campaigns.
• Reactivate unsold estimates, aged leads, and previous customer opportunities.
• Optimize lead capture, routing, nurturing, and follow-up.
• Work closely with inside sales to increase contact rates and booked appointments.
• Develop automated systems to maximize the return from every marketing lead.

Analytics, Attribution & Performance

• Track marketing performance from advertising spend through signed contracts and revenue.
• Monitor cost per qualified lead, appointment rates, demonstration rates, close rates, customer acquisition costs, and ROI.
• Identify opportunities to improve advertising efficiency and eliminate wasted spending.
• Develop reporting dashboards and clear performance measurements.
• Make fast, informed decisions based on actual business results.

Who We're Looking For

We're looking for someone who combines creativity, technical marketing expertise, analytical thinking, and exceptional execution.

Required Qualifications

• 5+ years of hands-on digital marketing, performance marketing, or growth marketing experience, or an exceptional equivalent track record.
• Proven ability to generate and scale leads, customers, or measurable revenue.
• Strong hands-on expertise with Google Ads and Meta Ads.
• Experience building landing pages, sales funnels, and conversion systems.
• Strong understanding of direct-response marketing, advertising psychology, and offer development.
• Ability to develop and execute advertising creative, including video.
• Practical experience using AI and marketing automation tools.
• Understanding of SEO, organic marketing, and brand development.
• Experience with CRM systems, performance tracking, and marketing analytics.
• Ability to independently execute marketing initiatives without requiring a large supporting team.

Highly Preferred

• Home improvement, home services, or high-ticket consumer marketing experience.
• Experience personally managing $50,000+ in monthly advertising spend.
• Experience growing a company through multiple acquisition channels.
• Knowledge of ClickFunnels, GoHighLevel, and LeadPerfection.
• Experience developing video advertising and creative testing systems.
• Familiarity with OTT, connected TV, radio, and traditional media.
• Experience with local SEO, referral marketing, and database reactivation.
• Experience building a marketing operation from the ground up.

The Right Person

You live and breathe marketing.

You constantly study successful brands, advertising campaigns, emerging platforms, AI technology, consumer behavior, and new customer acquisition strategies.

You're the person who sees a great advertisement and immediately starts analyzing the hook, the offer, the creative, and the funnel behind it.

You understand the difference between building brand awareness and generating immediate demand—and know how to make both work together.

You don't just develop strategies. You execute them.

You're comfortable opening Google Ads Manager, building a landing page, editing a video ad, writing compelling copy, analyzing a funnel, and launching a campaign yourself.

You're resourceful, ambitious, highly analytical, and constantly looking for the next competitive advantage.

Most importantly, you can demonstrate what you've actually accomplished.

What Success Looks Like

First 30 Days: Audit our entire marketing ecosystem, identify immediate opportunities, improve existing campaigns, and begin implementing a comprehensive growth strategy.

First 90 Days: Increase qualified lead flow, establish a continuous advertising and creative testing system, improve funnels and conversion rates, and begin expanding successful acquisition channels.

First 12 Months: Build a powerful, diversified customer-acquisition engine supporting significant revenue growth and laying the foundation for a larger marketing department.

Why Join Window Comfort?

Window Comfort is building toward becoming a $50 million-plus home-improvement brand.

This is an opportunity to join a company with meaningful existing revenue, an established sales organization, and ambitious growth plans.

You'll work directly with ownership, have the freedom to develop and execute new ideas, and play a major role in building the company's future.

We value initiative, innovation, accountability, creativity, and measurable performance.

Compensation & Benefits

• $90,000–$120,000 annual base salary, depending on experience.
• Performance-based bonus opportunities.
• Health insurance.
• Dental insurance.
• Vision insurance.
• Paid time off.
• Employee discount.
• Relocation assistance for qualified candidates.
• Opportunity for advancement into senior marketing leadership.

Work Location: In person — Atlanta Metro, Georgia.

How to Apply

We are looking for demonstrated results—not a résumé filled with marketing buzzwords.

Please be prepared to discuss:

• A business you've personally helped grow, including measurable before-and-after results.
• The largest monthly advertising budget you've personally managed and the results achieved.
• Specific examples of campaigns, funnels, landing pages, creative, or marketing systems you've personally built.
• How you currently use artificial intelligence to improve marketing performance.
• How you would approach doubling qualified lead generation for a $1 million-per-month home-improvement company.

If you're an exceptional, hands-on marketer who wants to build something substantial rather than simply manage an existing department, we want to hear from you.

Pay: $90,000.00 - $150,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Relocation assistance
• Vision insurance

Work Location: In person