Head of Growth – Hair Loss Subscription Brand (DTC & Telehealth)

Head of Growth - Hair Loss Subscription Brand (DTC & Telehealth)

Dr Cinik | London | Hybrid, 2-3 days in the office £110,000-£140,000 base + performance bonus (OTE £140,000-£210,000)

About us

Dr Cinik is an established hair-restoration clinic group with over 20 years of experience, thousands of patients and around 7,000 Trustpilot reviews. We’re now launching a clinician-led, subscription-based hair-loss brand in the UK, built around minoxidil and finasteride and delivered through online consultations, our pharmacy partners and our Harley Street clinic.

We’re entering a fast-growing market alongside brands like Hims, Manual, Numan and Sons, with a clear point of difference: decades of specialist hair-loss expertise and a real clinic in London.

The role

This is a hands-on leadership role for someone who wants to build a subscription business, not just run campaigns. You’ll own growth from launch to scale, working closely with our clinicians, pharmacy partners and tech providers.

What you’ll do

• Launch and grow our minoxidil and finasteride subscription: offers, pricing, bundles and the online consultation journey
• Lead the setup of our DTC and telehealth journey with our tech and pharmacy partners, from website and online assessment to prescribing, payment and delivery
• Run paid acquisition (Meta, Google and more) within UK rules for advertising prescription medicines
• Build CRM and retention journeys that keep subscribers for longer
• Turn our existing patient base into subscribers, and connect online treatment with in-clinic services such as PRP
• Oversee day-to-day subscription operations: fulfilment, renewals, payments and customer service
• Start lean with a monthly marketing budget of around £30,000, then scale as the numbers prove out
• Hire and lead a small team, and manage agencies and freelancers

What we’re looking for

• 6+ years in growth or performance marketing, with at least 2 years leading a team
• Proven experience growing a DTC subscription business, ideally in hair loss, weight loss, men’s or women’s health, or online pharmacy
• Hands-on with Meta, Google, CRM and retention
• Strong grasp of unit economics: CAC, LTV, cohorts, payback and profitability
• A working knowledge of UK regulations for selling and advertising prescription treatments (MHRA, ASA, GPhC, CQC)
• Experience managing operations alongside marketing, such as pharmacy, fulfilment or tech partners
• Comfortable starting with a small budget and scaling based on evidence
• Based in or near London

What we offer

• £110,000-£140,000 base, plus a performance bonus, with OTE of £140,000-£210,000
• Equity may be considered for the right candidate
• Private medical insurance and life assurance
• Hybrid working, 2-3 days a week at our London office
• The chance to build a new brand from the ground up, backed by an established clinic group

Start date: January 2027 (flexible for the right person)

Please note: we are not accepting agency submissions for this role.

Pay: £140,000.00-£210,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Employee discount
• Flexible schedule
• Life insurance
• Private medical insurance
• Work from home

Application question(s):

• Do you know UK rules for advertising prescription drugs?

Experience:

• Growth marketing: 5 years (required)
• DTC subscription growth: 2 years (required)
• regulated healthcare marketing: 1 year (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in London W1G